Doppelgang, LLC | Application Preview
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General Information
Business Registration Number: Doppelgang, LLC
Location: Philadelphia, PA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $500k to $1M
Annual Gross Expense: $500k to $1M
Open to Loans: YES
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Funding Usage
To pay off any outstanding loan and equipment debts, streamline business in order to generate the profits needed to stay sustained. We will then invest in infrastructure by paying fair living wages to the staff, hire needed members for growth to not only stimulate our area but provide much needed positions for the community.
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Business Plan
We need to make our current business more effective by creating better flow and much needed new equipment in order to stay competitive in our field. We are focusing on increased revenue streams such as nationally shipment of our signature goods and expansion into a new space to provide a platform for ours and like businesses products to gain better exposure. We want to also be the business that leads by example in the hospitality business by implementing a wellness program for our small hospitality brand. Next, we are going to developing a consulting business think tank for Go to market ideas and brands that need the extra push to get them to the finish line. Lastly, long term are looking to expand our current brands and form them into a franchise model for future entrepreneurs to invest in our high quality fast casual concepts and marketplaces. I am a determined business professional with a proven track record of brand development, idea creation, market place disruption for the benefit of products, team leader, and most of all a dreamer of big things. I am a self made person that came from a middle class family and I am looking to provide equal opportunity to my team, community and generally know I have great concepts that speak to the masses. I just need that extra push to get me "over the line", this is the one thing I have done for many other businesses owners and professionals over the years, I am now trying to do it for myself with only my means and I would like to move the needle a little faster.
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Self Identified Competition
Almost every similar concept offer only either savory goods or specific goods, which is a limiting factor for the competition. Lots of the competitors are in their localized bubble, which has its successes, but having the established “age” is not always a positive in today’s bigger food trend climate. The varied age groups of today want relevant and trending foods that some of the existing competitors are not willing to touch or even learn. Also our mixed offering of pastry and savory allows us to be the one stop shop not only for retail costumers but wholesale, joint-collaborations, other café’s, and restaurants. Our first location in Philadelphia, and is located in a food desert for offerings of comfortable approachable foods. There are limited options in the area, especially with an expected surge of residential properties being built. There is limited to no competition for this approachable concept in the location and I want to find similar areas and expand in the same way. I provide simple, approachable, and artisanal food goods in a dual concept that I have learned over my years of cooking, training, competing, learning, and teaching. I have a wide variety of knowledge of techniques and styles not seen in many fast casual concepts. I provide a place that appeals to children and adults alike, as well as all demographics and I want to grow that. Not only with my current concepts but for future ideas as well. I am not sure if that is the purpose of most of my competitors, I love what I do, I know my purpose and not in it for money making but instead for memory making for my clients.
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