River Rat One Stop | Application Preview
River Rat One Stop is seeking government grants for store expansion and upgrades. The funding will be allocated for new gas pumps, coolers, freezers, shelving, maintenance, signage, windows, and a new roof.
The business plan focuses on building a sales funnel, engaging in marketing events, and embracing social responsibility in the fishing community. Plans include adding a small cafe and hosting fishing tournaments to unite the community. The project will utilize the SMART and HARD methods for structured goal-setting.
Approval of funding is justified by River Rat's commitment to delivering quality products that outshine competitors. The team boasts the necessary skills and experience, with a clear monetization strategy that suggests early investment yields significant returns.
In terms of competition, River Rat has seen customers shifting away from Fred's Bait due to declining product quality, while Winnie One Stop, located 30 minutes away, offers limited selection compared to River Rat's diverse range of sporting goods.
River Rat's competitive edge lies in its deep passion for the outdoor lifestyle and community building rather than merely generating sales. By supporting local vendors and fostering a love for fishing, River Rat aims to sustain the fishing tradition in Northern Minnesota.
-
General Information
Business Registration Number: 8393778
Location: Deerwood, MN, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $250k to $500k
Annual Gross Expense: $250k to $500k
Open to Loans: NO
-
Funding Usage
Expansion within store, new gas pumps, coolers and freezers for groceries, shelving, general updating and maintenance, signage, new windows, new roof.
-
Business Plan
We plan on creating a sales funnel, participating in marketing events, practicing social responsibility within the fishing community, adding on a small cafe, hosting fishing tournaments to bring our community together, hiring a close team of employees who have a passion for sales and the outdoors. All using the "SMART" (Specific, Measurable, Achievable, Realistic, Time-Bound) Method, and the "HARD" (Heartfelt, Animated, Required, Difficult" Method. We have a passion for what we do at River Rat, we provide quality product that our competitors cannot compete with, by creating lasting relationships with our vendors. We have the skills and experience to do the job and deliver great results. We have a defined path of monetization, and early investment means greater reward.
-
Self Identified Competition
1. Freds bait- most of their customers have started coming to us, as their bait is not what it used to be. 2. Winnie One stop- They are located about 30 minutes from us, we offer a wider selection of sporting goods, and they are just a gas station with some bait selection. We are passionate about what we do, we want to bring our community together for the common love of the outdoors. We aren't just selling bait to make money, we're creating community within our vendors by giving their small business, business. We want to keep the Northern MN tradition of fishing alive and well.
-
Contact Applicant
Subscribe to our Administrator Dashboard to gain full access to this application. Learn More
