Happee Dawg | Application Preview
Happee Dawg is seeking government grants to support its new product line focused on lightly cooked pet food. The funding will be used to develop new packaging and hire additional staff to manage sourcing, packing, testing, and cooking these products. The company aims to expand its distribution to the East Coast, necessitating a packaging redesign to facilitate shipping.
Currently, Happee Dawg is in the research stage, working alongside a broker to introduce these products to a major retail chain with 177 stores nationwide. The company positions itself as a pioneer in the fresh pet food sector, aiming to disrupt traditional kibble by providing healthier, single ingredient options that are free from preservatives and grains, promoting optimal pet health and longevity.
In terms of competition, Happee Dawg faces established players like Darwin's and Raw Feeding Miami. However, its competitive advantage lies in local production under USDA voluntary inspection in certified kitchens, offering a diverse menu of raw and cooked items available for purchase both online and in-store.
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General Information
Business Registration Number: 81-4272536
Location: Beaumont, CA, United States
Length of Operation: 6-10
Number of Employees: 1-10 Employees
Annual Gross Income: $1M to $10M
Annual Gross Expense: $100k to $250k
Open to Loans: YES
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Funding Usage
Happee Dawg is working on a new lightly cooked product line that requires new product packaging and employees to complete. We also plan to ship more products to the East Coast and need to change our current packaging to allow feasible shipping.
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Business Plan
Happee Dawg is in the research phase of creating a new lightly cooked fresh product line for pet parents that will need more employees to source, pack, test, and cook these products. We are working with a broker to sell these products to a major retail chain than contains 177 stores nationwide. Happee Dawg is a leading pioneer in the fresh pet food industry striving to disrupt the kibble category by offering healthier options for pet parents. Healthier options include single ingredient, preservative and grain free options for optimal longevity.
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Self Identified Competition
Darwin’s Raw feeding Miami Our products are made local to our place of business under USDA voluntary inspection in USDA kitchens. We offer a large menu of both raw and cooked items that can be purchased online or in person.
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Contact Applicant
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