RPM Analyticus | Application Preview
RPM Analyticus is seeking government grants primarily to support the ongoing development of its platform, as well as for marketing and sales efforts. The funding will also help the state assess the potential value of the program for local and state wellness initiatives.
Their business plan outlines several key areas of focus: investing in their platform, maintaining a deep understanding of customer and market needs, managing risks through sound business practices, executing effective marketing and public relations strategies, ensuring proper pricing and cash-flow management, analyzing current and future competitors, and making smart investment decisions.
The reasons for approving this funding include the promising growth rate of the wellness market, innovative ideas from the founders that link electronic data capture with fitness and medical management, the founders' relevant experience in healthcare and wellness technology, expected return on investment, and their efforts to build relationships with major industry stakeholders.
Regarding competition, the company acknowledges the presence of competing firms while emphasizing its distinct market approach and the differentiation of its offerings. They believe their unique product has captured the interest of potential partners and customers in the fitness and wellness sectors.
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General Information
Business Registration Number: L20000067087
Location: Boca Raton, FL, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
The majority of the grant would be for the continuation of the platform build, as well as marketing communications and sales. Would also provide the state with information to determine if this would be a valuable program for local or state government wellness benefits.
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Business Plan
1. Invest in the company platform 2. Ensure an understanding (and focus) of customer and market needs, continuously learning and adapting to market changes 3. Cautionary Risks and good business practices 4. Proper Marketing and Public Relations 5. Proper pricing, and cash-flow management through developing revenue sources 6. Understanding current, and potential future, competitors, and the uniqueness and differentiation of our company 7. Smart Investment capital 1. The growth rate for the Wellness market (and company expectations) 2. The ideas that the founders are creating the company on, including the meeting of the electronic capture and analysis of data related to fitness and medical management 3. The backgrounds and experience of the founders (i.e. monitored wellness biometrics of first space station astronauts, first healthcare card programs after HIPAA) 4. Expected ROI 5. Developing relationships with major industry players
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Self Identified Competition
I dislike when companies say they have no competitors. While not going into which companies have some similar characteristics, we have tried to develop a solid level of market needs and purchase interest differentiation. There are many really good organizations in the market. We have developed a product which has a level of differentiation potential partners (fitness tracker, physicians and others) and customers (gyms, education related and others) are intrigued with.
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Contact Applicant
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