Access Allure | Application Preview
Access Allure is pursuing government grants to enhance its marketing efforts and to hire key employees. The funding will be allocated to advertise the company and website through various platforms and to bring on board a full-time social media marketer and a full-time writer and website manager.
The business aims to grow its online health and fitness presence by launching a blog to offer fitness advice while monetizing it through advertisements. Additionally, Access Allure plans to expand its product range to include fitness accessories alongside its current clothing line. A storefront is also envisioned within the next five years as part of the growth strategy.
The applicant, a recent exercise science graduate, brings valuable knowledge of the health and fitness industry to effectively target marketing efforts. With strong expertise in social media marketing from a volunteer who has significantly increased traffic on their platforms, the business is poised for success.
In terms of competition, Access Allure faces major players like Gymshark, Women's Best, and 310 Nutrition. While Gymshark focuses on gym equipment, Access Allure offers a broader selection of products. Women's Best has higher price points, making Access Allure's offerings more accessible. Meanwhile, 310 Nutrition solely provides nutritional resources, allowing Access Allure to differentiate itself with a comprehensive approach to health and fitness.
The company's unique advantage lies in its diverse and qualified team, which combines marketing and fitness expertise. With the proposed funding, Access Allure aims to build on its current momentum and expand its operations through full-time hires, driving further traffic and sales in the competitive health and fitness market.
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General Information
Business Registration Number: TBD - applied for and waiting to hear back
Location: fishers, IN, United States
Length of Operation: 0
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
We are requesting this in order to better market our company/website through various ad platforms. In addition, some of the money will also be used to hire on employees such as a full time social media marketer and a full time writer and website manager.
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Business Plan
We plan to grow through expanding our online health/fitness website through starting a blog to offer fitness advice while selling ads against it. In addition, we would also like to expand into fitness accessories to add to our selection of fitness clothing. Lastly we plan to open up a store front in the next 5 years in order to expand our business. I am a recent college graduate with a bachelor degree in exercise science, so I know a lot about the health and fitness field. I bring that expertise to the business in order to determine who, what, and where to market to. Lastly, our volunteer and hopefully soon employee has many years in social media marketing, already having grown our social media platforms substantially.
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Self Identified Competition
Gymshark is a competitor in the health and fitness field, however they do not have the wide selection variety we have since they are mainly marketing gym equipment, not clothing. Women's Best is a company who sells women's fitness clothing. They however have high prices compared to what we are offering. 310 Nutrition is another health and fitness company however they only offer nutrition advice/resources. We are unique in that we have assembled a unique team of qualified individuals ranging from marketing to health and fitness expertise. Our social media platforms have already generated substantial traffic with buyers, however to truly expand we need to hire on people full time.
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Contact Applicant
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