Therapeutic Perspective | Application Preview
Therapeutic Perspective is seeking a government grant totaling around $10,000 to support various startup and operational costs for their consulting business. The funding will be allocated as follows: $2,000 to $3,000 for software and hardware setup including presentation equipment, $2,000 to $3,000 for traveling to national and local conventions, $1,000 to $2,000 for marketing efforts like website and social media updates, another $1,000 for completing and promoting their book, and $1,000 for supplies and startup needs.
In terms of their business plan, they aim to achieve specific marketing and sales goals. Their primary objective is to increase sales by promoting their book and connecting with educational professionals and expanding sectors like police and social work. They'll employ various channels, such as social media, email marketing, and conference presentations, to reach both existing and potential clients. They also plan to measure success through metrics like customer engagement and sales bookings.
Therapeutic Perspective intends to attract at least three new clients each month by maintaining an active social media presence and partnering with local educational districts. For referrals, they will engage ten former clients by offering free workshops and using various communication channels to stay connected.
The grant application highlights the potential in the K-12 education professional development market, which ranges from $4.1 billion to $18 billion annually. The application notes a low market concentration, indicating plenty of opportunities for a consulting business like Therapeutic Perspective, which plans to target middle to large organizations needing efficiency improvements.
The company stands out by focusing on personalized, flexible consulting services delivered by well-qualified staff, including PMP-certified project managers. Their target clientele includes business leaders in industries such as manufacturing, healthcare, and defense. They aim to capitalize on regional opportunities, specifically leveraging their connections in Illinois.
Overall, Therapeutic Perspective is well-positioned in a growing consulting sector with a strategic plan to attract clients and enhance their service offerings through targeted marketing, networking, and high-quality support services.
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General Information
Business Registration Number: 12682026
Location: Galesburg, IL, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
$2-3k -Start up cost for software and hardware (computer, projector, audio equipment, and other accessories for presentation) $2-3k -Travel for presentations at national and local Illinois conventions and conferences. $1-2k Marketing for website updates social media and book promotion $1k Completion of book publications and marketing for promotion of the book that will drive sales of the consulting bookings. $1k for supplies and start up needs Total approximately 10k
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Business Plan
Marketing & Sales Sales and Marketing Plan GOAL Specific, measurable objectives to be accomplished in a time period. TARGET Specific, reachable segments of people with similar needs or interests, motivations, demographics, locations, etc. How many organizations ? STRATEGIES Strategies that will attract the specific organizations you’re trying to reach with a compelling offer that meets their interests/needs. TACTICS/MESSAGES Tools or channels you’ll use to reach your targets. What’s unique or special about your service's history that will connect with people? Which messages will be persuasive? CALENDAR Specify which activities you will do daily, weekly, monthly or quarterly to achieve your goals. MEASUREMENT How will you track results and compare the effectiveness How will you calculate time/money/ # of contacts it takes to attract/retain each customer/client? Goal #1: Increase sales Existing and new customers who are in the field of education and expanding fields (police, social work, hospitals etc..) Promote my book, and tap into local areas with a mission to expand. Speak at conferences both state (surrounding states) and national. Channels: Reach existing customers via email, blog, social media. Reach potential customers via website and social media, also promote via websites, listservs, publications. Ask customers if you can take photos and tag them on Facebook. Post reminders on Facebook and Twitter before and during the target training. Create a weekly promotion schedule. Total sales in time period Additional expenses (if any) Total # of customers Average bookings review day/days of week for most engagement Goal # 2: Attract at least 3 new clients per month in 2023. Professionals who are based or work within Illinois and connecting states. Remain active on social media Partner with local districts doing ROE33 consulting to reach out to other possible districts who bring in a new opportunity. Provide information at conferences. Channels: Create Facebook profiles targeting professionals in target fields. Use email marketing to encourage existing clients to refer others. Run Facebook ad campaigns at different times of week to test best responses. Email a different segment of your list each week with customized messages. Personalize the brand. # of impressions # of contacts made # of new clients recruited through each channel Cost for each new client acquisition (including value of your time) Retention rates Goal #3: Get at least 10 former clients to refer me to other clients. Local non- districts and state wide principal connections Offer a free workshop review. Channels: Postcard, email, phone calls, meetings, webinars. Email 2 former schools each week. Follow up by phone the next week. Schedule 1 training per month. Close at least 1 sale per month. Total # of former clients contacted per month Total # reached Total # demos Total # new contracts Total monthly sales Market Research The Education Consultants industry exhibits a low level of market share concentration, with no individual operator controlling more than 5.0% of industry revenue. The top three largest operators are anticipated to collectively generate under 1.0% of annual industry revenue, indicating a low level of market share concentration. The market size for professional development in K-12 education in the US ranges from $4.1 billion to $18 billion annually. Public schools spend more on professional development than private schools do. Market Size and Growth Rate: Forbes reports that the professional development The market for K-12 education is worth $18 billion annually. However, other reports offer a much lower amount, $5.71 billion in 2020. According to Statista, in 2020, "an estimated 4.1 billion U.S. dollars will be spent on external providers of professional development for K-12 education in the United States." In 2019, this amount was $3.9 billion, up from $3.7 billion in 2018, $3.5 billion in 2017, $3.4 billion in 2016 and finally $3.2 billion in 2015. Using a Compound Annual Growth Rate (CAGR) calculator, from 2015 to 2020, or a period of five years, beginning with $3.2 billion in 2015 and ending with $5.71 billion in 2020, the CAGR of the professional development market for K-12 educators in the US is 12.28%. Other reports, however, estimate the growth rate much lower, at around 4%. Private and Public Split According to Independent School Management, an industry group for non-public schools, most private schools as of 2011 allocated 1% of their total operating budget for professional development for teachers, which was 50% less than the recommended amount (2%). Public school teachers are more likely to participate in professional development opportunities annually than private school teachers. A research review released in 2003, but which contained studies from 1987-2001, found that public schools spend between 2-4% of their total budget on professional development Allocation A 2016 report found that "in-person workshops and annual meetings" are the most common forms of professional development, however, online formats are quickly increasing in popularity. In fact, 78% of professional development opportunities at that time consisted of a mix of in-person and online learning (i.e. blended instruction). Large school systems may spend more on professional development for teachers than smaller school districts. A study from 2015 of three large districts in the US found that spending on professional development per teacher amounted to $18,000 per year. A study of spending from 2011-2012 found that the most common topic of professional development was subject-area content, followed by technology instruction, reading instruction, student discipline/classroom management, and finally teaching specific sub-groups of students like ESL students or students with disabilities. Industry Therapeutic Perspective LLC will join the office management and business process improvement consulting industry. Generally, larger consulting firms, such as KEG Consulting, work with international corporations while smaller consulting firms work with both large corporations and smaller organizations, usually closer to home. Consulting firms structured like ours also have a history of working with local, state, and federal government agencies. The consulting industry is still recovering from the economic recession. It was hit hardest in 2009 when the industry shrank by 9.1%. However, as the economy recovers, the industry is showing signs of growth. A recent study stated that operations management consulting is projected to grow by 5.1% per year for the next several years. Detailed Description of Customers The target customers for Therapeutic Perspective LLC are business owners, human resources directors, program managers, presidents or CEOs with 5 to 500 employees who want to increase productivity and reduce overhead costs. Specifically, we specialize in consulting white collar executives on office processes such as job tracking, production, getting the most out of meetings, leadership, financial or hiring best practices, and other needs relevant to potential customers who serve in a management role within small or large organizations that may be bogged down by processes, bureaucracy, or technical experts with little leadership experience. To capitalize on opportunities that are geographically close as we start and grow our business, Therapeutic Perspective LLC will specifically target executives within companies in the manufacturing, automotive, healthcare, and defense industries. This will allow us to take advantage of the company’s close proximity to hospitals (one of the largest employers in the region), automobile and vehicle parts factories, and government contractors supporting the nearby former Air Force base, now an aviation technology center. Company Advantages Because Therapeutic Perspective LLC provides services, as opposed to a product, our advantages are only as strong as our consultants. Aside from ensuring our team is flexible, fast, can provide expert advice and can work on short deadlines, we will take the following steps to support consulting services: Maintain only PMP-certified project managers Ensure account team members use our proprietary planning and reporting process to stay in touch with customers and keep them updated on projects Provide public speaking training for all consultants Develop close relationships with subcontractors who can support us in areas, such as graphic design, to ensure materials and presentations are always clear and maintain a consistent brand Ensure that all of our staff members have at least a four-year degree, with 20% having an advanced degree We are a virtual company without a lot of overhead costs or strict corporate rules, which saves time, money and creates a flexible workplace for getting things done
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Self Identified Competition
K-12 Education Consulting Services - Education Elementshttps://www.edelements.com › education-consultants. An education consultant for k12 school district leaders and teachers to help increase student achievement, build capacity and leadership, and support. Corbett Education Consultinghttp://www.corbetteducation.com. A boutique consulting firm specializing in school, district, and state education agency transformation. https://sgbsinc.org/ Solid Ground Behavioral Services. Our courses and coaching curriculum addresses the major issues common in individuals with developmental disabilities, namely Autism, and is identified by the National Academy of Science as essential There is a high need for the services provided. Currently I partner with a regional office and have consistent bookings around the state of Illinois. Company Advantages Because Therapeutic Perspective LLC provides services, as opposed to a product, our advantages are only as strong as our consultants. Aside from ensuring our team is flexible, fast, can provide expert advice and can work on short deadlines, we will take the following steps to support consulting services: Maintain only PMP-certified project managers Ensure account team members use our proprietary planning and reporting process to stay in touch with customers and keep them updated on projects Provide public speaking training for all consultants Develop close relationships with subcontractors who can support us in areas, such as graphic design, to ensure materials and presentations are always clear and maintain a consistent brand Ensure that all of our staff members have at least a four-year degree, with 20% having an advanced degree We are a virtual company without a lot of overhead costs or strict corporate rules, which saves time, money and creates a flexible workplace for getting things done
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