Rear Wear | Application Preview
Rear Wear is applying for government grants to support various aspects of its business, including manufacturing, packaging, marketing, and operational expenses. The clothing brand aims to produce high-end apparel for both men and women who value movement and prioritize health and wellness. Initially targeting the Northwest region of the U.S., Rear Wear plans to expand both nationally and internationally as it builds brand recognition.
The business will leverage the influence of sponsored athletes and ambassadors to promote the quality of its products. To stay competitive, Rear Wear intends to swiftly adopt new technologies and enhance its sourcing and logistics strategies. A successful entry into the track and field market will pave the way for further expansion into other sports like basketball and into the broader consumer market.
The application emphasizes the founder's passion and experience, particularly in building an engaged social media presence with over 100,000 followers, sharing motivational content and personal stories. This unique background, coupled with a strong work ethic, positions Rear Wear to make a significant impact in the clothing industry.
Rear Wear acknowledges established competitors such as Bombshell.com, Athleta, and Gymshark. However, the founder believes that a deep-rooted passion for the brand, combined with a dedication to exceptional customer service and quality products, will set Rear Wear apart. The focus will be on creating tailored solutions for customers rather than merely competing.
Overall, the request for funding is driven by the need for financial support to turn the founder's vision into reality, highlighting a commitment to being fully involved in every aspect of the business.
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General Information
Business Registration Number: N/A
Location: Spokane, WA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Manufacturing cost, printing, packaging and shipping, marketing expenses, licensing,gas and travel expenses
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Business Plan
My clothing brand will start by developing high-end clothing apparel for any male and female, regardless of their size and shape, who enjoy movement and are passionate about health and wellness. I will start with a focus on the Northwest of the US but expand nationally even worldwide as we develop brand recognition among community. I will use sponsored athletes and ambassadors to spread the word about the quality and performance of this clothing apparel. I will need to react to my competitors by adapting technology more rapidly and setting myself up for a global supplier and procurement strategy. In order to stay ahead of the curve i will also have to improve sourcing and logistics. I will need to gain a competitive advantage by balancing cost leadership, cost focus and product differentiation. Once we have success in the track & field market segment, we believe that we will be able to successfully expand both beyond the US market and also branch out into other sports, with an initial focus on basketball. Leadership and brand awareness in a sport such as basketball will enable us to cross over from the athlete market into the consumer market. This will lead to significant business growth in the consumer segment and allow for expansion into additional sports, fashion, and casual markets in addition to building a strong apparel brand. As much as I have the desire, talent, dream and work ethic to pursue this business, I lack of financial aspect of it. With over 100K followers on social media with my bodybuilding experience, competitions and motivational post I've been bringing to people around the world who are following my journey, I am confident I can give them a breath of fresh air, combining my ruts as a European coming to America 8 years ago with a bag and a dream. This clothing apparel is a special goal of mine that I would be fully dedicated to, creating my own designs, structuring plan and being 100% involved in the process of making the final look.
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Self Identified Competition
Bombshell.com Athleta Gymshark When I love something with passion deep down in my core, I will do best to make it happen. I was in customer service for over 15 years, since my high school years. I know I can deliver exceptional service with high quality and reliable products. As many would claim the same, and as it seems that the industry I'm going for is full of many like me, my unique traditional ways of focusing on people, constantly changing, creating and modifying. I will not compare myself and focus on customer's solutions. I cannot convince anyone I am different, I can only show!
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Contact Applicant
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