Anthology Corp. | Application Preview
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General Information
Business Registration Number: 845044332
Location: Union, NJ, United States
Length of Operation: 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
Funding will be used to hire several employees, execute our Go-to-Market strategy and finalize development of the product.
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Business Plan
Our company is focused on becoming an overlay to the currently segmented photography industry. We pride ourselves in providing organic and high growth revenue streams to photographers and visual creatives. Our product - Anthology - provides these artists with a streamlined and centralized solution to their distribution needs in one easy-to-use platform. Over the next few years, our plan is to expand Anthology from a few cities and states to the entire North American region, and then to the International community. As a stretch goal, we've identified other content creative industries where are solution and model can easily be applied. My co-founder and I have spent the better part of the last year building out a strong foundation for our business. We've built a great team with experts in the industry, fellow entrepreneurs, and marketing elites. We've also started marketing our company, and branding ourselves as a content platform in the early stages of our Go to Market campaign - generating several thousand unique page views on our content in just a few short weeks as of this writing. Personally, I have a goal of inspiring young and eager entrepreneurs to pursue their own ventures. I was diagnosed with an extremely rare disorder - known as Short Bowel Syndrome - at a very young age. My prognosis was one full of hardship and struggle, but instead my tenacity and passion for success drove me to build on my adversity and turn it into a strength. It has helped me on my journey of becoming a successful entrepreneur as well as prepare me for any troubles that I may face.
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Self Identified Competition
In the digital photography platform space we face competition from companies such as 500px, EyeEm, and Instagram (although this one is indirect). 500px and EyeEm are photographer focused platforms that include marketplaces where artists can go to license their photos to partner publications and enterprises. Instagram, purely because of it's market size, is a competitor as they are a platform that allows users to share photos with their followers, family and friends through their product. Our company has expanded on the concept of including a partnership feature with enterprises by allowing artists to take advantage of multiple revenue earning potentials. Anthology allows artists to engage with businesses for licensing, marketing publications for stock images, clients and customers for freelance opportunities, and consumers seeking physical prints on different mediums. Beyond these revenue streams, Anthology has developed a proprietary profit sharing model that incentivizes users for mobilizing around local points of interest and hot spots.
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