GoEngine | Application Preview
GoEngine is applying for government grants to hire skilled individuals who have been impacted by the pandemic. The funding will primarily cover payroll for new hires, commissions, advertising, office space, supplies, and equipment such as laptops and monitors.
The business has a detailed 5-year plan aimed at growth, projecting the addition of 2-4 new clients each quarter. Each client is expected to generate between $24,000 to $60,000 annually with contracts lasting 6 to 12 months and a projected client lifespan of 1-5 years. The anticipated revenue growth is significant, with projections of over $350,000 in 2021 and expected increases each year, reaching $2.3 million by 2025.
The rationale for funding approval emphasizes the rising demand for digital marketing services, as small to mid-sized businesses seek to enhance their lead generation and revenue. GoEngine aims to assist these businesses, thereby contributing positively to the local economy.
In terms of competition, GoEngine faces a limited number of local rivals, specifically two similar businesses, along with several nationally recognized agencies. The company's competitive edge lies in the founder's extensive experience as an SEO director at a leading digital marketing agency, which equips them with the knowledge to operate efficiently and effectively, ensuring high-quality service delivery while scaling the business.
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General Information
Business Registration Number: 84-4452564
Location: Greenville, SC, United States
Length of Operation: 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
The main goal is to hire talented people that are in need of a job due to the pandemic. The funds will help cover payroll for new staff, commissions, advertising, acquire office space, office supplies, new equipment like laptops and monitors.
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Business Plan
I have a substantial plan for the next 5 years that will grow the business by adding 2-4 new clients every quarter. By having new salespeople joining the team, reaching our goal will be very obtainable. Every client is expected to generate $24,000 - $60,000 a year. Every client signs a 6-12 month contract. The lifespan of a client is projected to last 1-5 years. The following are the numbers we expect to generate year after year for the next 5 years: - 2021: $350,000+ - 2022: $800,000+ - 2023: $1,300,000+ - 2024: $1,800,000+ - 2025: $2,3000,000+ Digital marketing services are expected to increase in the following years. Every small to mid-size business is and will keep needing more leads/clients to ultimately increase their revenue. We have the ability to help those who perform valuable services to our society and boost our local economy at the same time.
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Self Identified Competition
There are only two competitors in the same area that focuses on the same industry as us and have a similar business model - EverConvert and Haskins & Company. On the other side, there are a few nationwide strong and well know agencies like Scorpion, Nifty Marketing, and Rankings io. I worked for one of the largest digital marketing agencies in SC as an SEO director for over 2 years which gave me tremendous knowledge of how to operate the business, as well as what to avoid. I have polished the operational processes that will allow me to scale with a higher level of efficiency without compromising the quality of our services.
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Contact Applicant
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