www.harleystreatsusa.com | Application Preview
Harley's Treats USA is applying for government grants to enhance their marketing efforts on a national scale. The funding will be directed towards increasing their marketing budget, which will help in promoting their products and improving packaging across their product line. Recently, the business has engaged a sales representative firm to boost exposure and penetration into West Coast stores, and they are set to open a small retail location in Tampa, Florida, in September 2023.
The company emphasizes its commitment to community support by hiring veterans and their families, as well as contributing to non-profit organizations that assist them. They also provide free education to pet owners on nutrition, aiming to inform them about healthy food choices for their pets rather than just promoting their own products.
In terms of competition, they face brands like Mother Hubbard, Full Moon, and Portland Pet Food. While larger competitors may offer lower prices or different formulations, Harley's Treats differentiates itself through its strong ethical stance, commitment to quality nutrition without harmful ingredients, and dedication to supporting veterans.
In summary, the grant funding would allow Harley's Treats USA to elevate their marketing presence and product quality while reinforcing their mission to educate pet owners and give back to the community.
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General Information
Business Registration Number: www.harleystreatsusa.com
Location: Mesa, AZ, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Funding would be used in marketing our products on the national level.
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Business Plan
Our current plan is we have just taken on a sales rep firm, which will give us exposure and get our products into stores on the west coast. We will be opening a small 400 sqft retail location in Tampa Florida Sep 2023. With additional funding we will be able to increase our marketing budget to further our reach. We will also be able to have professional packaging for the whole line of products. We are a small business that gives back to the community. We hire Veterans and their families we support non-profits that help Veterans and their families as well as first responders. We educate pet owners about nutrition for no cost. I have done a few speaking engagements for free to pet groups on animal nutrition. The goal is simply to educate pet owners about nutrition for their pet and let them know what to look for in food and treats. We don't just focus on them buying our treats its about options.
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Self Identified Competition
Mother Hubard Original: They are able to sell their treats in larger quantities at a decent price. Full Moon: offers jerkies at an affordable price however, they also use glycerin which is a chemical that has no nutritional value for a pet. We do not use anything that would be harmful for a pet. Portland Pet Food: This would be our closest competitor as their ingredients are close to natural. They are along the same price line. The difference is we Support Veterans and employ Veterans. We are not only different in the passion we have for our pets and what we feed them, but we are about the education and about giving back not to just our clients but Veterans and first responders. Our morals and ethics are what matters. We care about what our pets are eating.
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Contact Applicant
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