O.U.R Defense Group, LLC | Application Preview
O.U.R Defense Group, LLC is seeking government grants to support its mission of providing a modern self-defense training environment. The funding will be allocated as follows: 50% for land and property development, 25% for hiring staff, 10% for fear and training supplies, 5% for a financial advisor, and the remaining 10% for obtaining necessary licenses and marketing efforts.
The business plan emphasizes a strong marketing approach, utilizing social media and public advertisements to engage potential customers. O.U.R Defense Group will host and participate in community-focused events to foster connections and promote its services. Networking at conferences is also a key strategy to expand its reach across the country.
The application argues that funding approval will help the group address a critical gap in self-defense education, particularly in urban areas where misinformation and lack of resources are prevalent. The organization aims to empower individuals through comprehensive self-defense and fitness training.
In terms of competition, O.U.R Defense Group differentiates itself from established players like Palmetto State Armory, Shooter’s Choice, and XCAL Shooting Sports and Fitness by offering a more diverse and customized experience that goes beyond traditional shooting sports training. Their approach includes integrating leisure activities into the training environment, fostering a positive perception of self-defense education.
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General Information
Business Registration Number: 92-2293053
Location: Columbia, SC, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
50% allocated to land and property development, 25% allocated to staff hiring, 10% allocated to fear and training supplies, 5% allocated to a financial advisor, 5% allocated towards all necessary licenses, certifications, and documentation, and 5% allocated to marketing and paid advertisements.
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Business Plan
O.U.R Defense Group, LLC will grow by advertising publicly and in publications that reach the target customer. In addition, using social media channels with engaging multimedia content about our facility and services. The group will host and attend large events partnering with similar entities to help build togetherness within communities. Lastly, attend networking events and conferences to help reach audiences across the country. O.U.R Defense Group, LLC is for the people, we want to provide a modernized and unprecedented teaching environment that helps people safely and confidently obtain useful self-defense skills; to include fitness & health. We believe self-preservation should be a top priority and in recent years have noticed a large sense of misdirection and lack of teaching and understanding in urban communities that has become extremely harmful to an entire generation. The group wants to help anyone willing to learn. I am focused and dedicated to changing the general mindset related to shooting sports.
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Self Identified Competition
Palmetto State Armory is mostly known for its huge online retail store but also has a storefront in Columbia, SC. They would be considered your basic shooting sports store with an indoor range offering basic classes. Shooter’s Choice is a small shooting sports storefront with a great selection of products. Located in West Columbia, SC it also provides a small indoor range with basic classes available. XCAL Shooting Sports and Fitness located in Ashburn, VA provides are large facility with a cafe, martial arts studio, and gym in addition to a indoor range. They offer numerous types of classes in relation to shooting sports, and all the other attractions available. O.U.R Defense Group, LLC customizes it’s eclectic experience to fit the ever-changing culture of modern society and deviate from the norm of a traditional shooting sports storefront. The group has a comprehensive plan outside of teaching that includes everyday leisure activities which help rid any negative assumptions related to self-defense, this within itself sets the group apart from other training entities.
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Contact Applicant
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