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February 15, 2025, 1:35 pm UTC

Coutaura 83-3255258 | Government Grant Application

Coutaura | Application Preview

 

Coutaura is applying for government grants to fund the completion of its platform development and marketing efforts. The business focuses on promoting slow fashion with a commitment to sustainability and transparency. By onboarding independent designers, Coutaura plans to create a marketplace where customers can interact directly with designers to learn about their practices and request custom items.

The business model capitalizes on the idea that each onboarded designer will bring their own customer base, allowing for exponential growth as more designers join. Coutaura will implement a comprehensive marketing strategy that includes social media, email, and blog campaigns to build a following and raise awareness about sustainable fashion.

Coutaura's unique selling proposition lies in its first-to-market approach, which not only supports emerging designers but also fosters a sustainable fashion industry. The platform encourages gender-neutral sizing and provides options for customers to request repairs and upcycling of items. Unlike competitors like Etsy, Coutaura will focus exclusively on independent designers based in the USA, offering them full creative control without fees or imposed sales tactics.

With its inclusive, non-curated marketplace, Coutaura aims to redefine how fashion is bought and sold, emphasizing sustainability while enabling designers to connect directly with their customers.

  • General Information

    Business Registration Number: 83-3255258

    Location: Saratoga Springs, NY, United States

    Length of Operation: 1-5

    Number of Employees: 1-10 Employees

    Annual Gross Income: Less than $100k

    Annual Gross Expense: Less than $100k

    Open to Loans: YES

  • Funding Usage

    Complete development, continue with marketing. We need to onboard designers and then market the concept to the public. We are offering slow fashion that is more sustainable, our marketplace offers full transparency as customers can ask the individual designers about their practices. We are also inclusive and do not curate our site. We need to market these benefits.

  • Business Plan

    The more designers we onboard the more clients we will expose to our marketplace. Every designer has their own following that they will bring with them, each group of followers will then be able to access the boutiques of all the designers on our site. It will grow exponentially from each designer. We will have a social media, email and blog marketing campaign operating at the same time to gain more followers and educate the public about our sustainability concept. We are first to market with our concept that will not only help emerging designers build their businesses, but also show the country it is possible to promote a sustainable fashion industry. Through facilitating collaboration between designers and their clients, customers will be able to purchase one-of-a-kind designs that actually fit. It solves the problem of gender neutral sizing. It allows customers to request items they own be repaired and upcycled. Since the site is not curated, we can be seasonless. Coutaura offers a new way to buy and sell fashion.

  • Self Identified Competition

    Etsy is the closest to our concept. but we are going to be USA based and open only to independent designers who are not mass producing their items. So, designers will not be lost among thousands of boutiques offering supplies as well as actual items for sale. We are not curating designers or their products. We are not charging the designers a fee to join or a subscription plan. We are not imposing sales or promo codes. Designers will have full creative control over their boutiques. The ability of a customer being able to contact a designer directly for a custom creation means that designers do not have to have a full, in-season collection, they can post one design at a time or even a sketch and take orders. Customers will have the ability to buy whatever a designers has for sale in their boutique, or ask for something special. No other fashion site is offering these benefits. Slow fashion equals sustainable fashion.

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