72 and You | Application Preview
72 and You is applying for government grants to expand its mental health services by funding therapy for individuals who cannot afford it. The funds will be used for additional therapy sessions and marketing efforts aimed at new areas in Arizona, particularly targeting high schools and colleges through community events and campaigns.
The business aims to address the financial barriers many face when seeking mental health therapy, as costs often deter individuals from reaching out for help. By providing coverage for those who are uninsured or facing financial hardships, 72 and You seeks to fill this critical gap.
In a competitive landscape that includes insurance-accepting therapy organizations and faith-based groups offering limited session funding, 72 and You stands out by partnering with therapists to offer flexible funding based on need. This allows them to cover essential therapy sessions without a predetermined limit, ensuring that individuals receive the support they require when they need it most.
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General Information
Business Registration Number: 86-3670947
Location: Goodyear, AZ, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
Pay for more mental health therapy to individuals that cannot afford it Marketing materials to new area in Arizona
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Business Plan
Reaching out to new cities and schools (high school and college) through marketing campaigns and attending community events. Recruitment of therapists is ongoing. Referral from therapists that are already in network Currently cost is the main reason many individuals do not reach out to receive mental health therapy. 72 and You pays for the mental health therapy to those individuals that cannot afford it, either not covered by insurance, not-in-network, or financial situation.
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Self Identified Competition
Main competitors are: 1) Therapy organizations that accept insurances for mental heath therapy 2) Faith- based organizations that pay for a few mental health therapy sessions 72 and You works with therapists on an established rate for service to pay for the mental health therapy that an individual needs, regardless of numbers of sessions. If we have the funds and there is a need, based on conversations with the therapist we will provide assistance
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Contact Applicant
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