MJT ABBA, Inc. / DBA Well Groomed Pets | Application Preview
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General Information
Business Registration Number: 92-1289403
Location: Harlingen, TX, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
To provide wellness and grooming services to the homeless with a target audience being the homeless veterans. I will work with shelters to identify veterans who may be in need of my services.
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Business Plan
Customer Service Well Groomed Pet’s proprietary technology has taken grooming customer service to a new level. Customers can schedule appointments based on their payments, pay online, and communicate with their pet’s wellness technician makes their experience convenient and easy. They will also have access to automatic feedback regarding the progress of their pet throughout the grooming process, customer-available information about their pet's wellness exam, and articles from the AKC to help inform the owner. This is all available to customers to improve their experience and give them peace of mind while their pet is receiving grooming services. OPERATIONS PLAN The Franchisor has a strict onboarding process and provides one on one support during the entire start-up process ensuring all permitting, business, tax, and operating licenses are in place before commencing operations company is located at 6510 N. 10th Street, Suite U in McAllen, Texas 78504. The space measures 1,849 square feet. The space will house all the business equipment. It will have bathing, grooming, holding, and drying areas where services will be provided. Additionally, there will be a break room, office, and entrance area. It is located within a commercial plaza which provides sufficient parking spaces and is adequately accessible. Customer access will be via the main entrance which will also comply with the ADA. Vehicle parking will be available on a first-come first-served basis. Every effort will be made to obtain at least 2 reserved parking spaces in front of the salon. However, all parking spaces and handicapped spaces will be in accordance with the landlord's requirements as they have set forth. The maximum person capacity for the space is 50 people. The owners will comply with all the city’s required ordinances. The space will have all the needed amenities such as electricity, water, sewer/trash, and HVAC capacities. Inventory storage is minimal. The franchise philosophy is the low quantity of units per product in the salon. There are no logistic requirements regarding inventory. There are no hazardous materials related to the inventory, there is no need for special storage requirements. The franchise maintains a minimalistic and boutique appearance. The furniture, fixtures, and equipment are listed in the Appendix. The front of the store will have two shelves for retail products, one for regular but high-end retail products, such as prospect farms CBD portfolio to improve behavior, luxury products from Hydra, and others. The second shelf will be exclusively for wellness solutions for the issues found during the exams. The franchisor has supplied a list of preferred vendors to the franchisee. All suppliers utilized are nationally recognized and ship products in small quantities removing the necessity of any type of logistic need. The below vendors are being sourced to provide professional services, inventory, and equipment. • Insurance - Home/Auto/Business - We Insure • Dog Baths / Dryers / Grooming Tables - SHERNBAO USA INC. • Signage - CND SINGS • Marketing - 4imprint • Printing - Alphagraphics Service Process The structure of the salon staff will include a head groomer/manager, groomers, bathers, and wellness technicians. The daily operations will be supported via the franchise’s proprietary technology. It will provide data on the groomer's performance, workflow during grooming, and communication with clients. The operations flow begins with the initiation of the appointment then once the pet arrives at the location, the pet is followed through each step of the process completion. Process Initiation - The client will schedule an appointment via the website and determine the service they desire for their pet, once scheduled they will be required to make a deposit to hold their appointment time. Grooming Process - Once the client arrives, the salon Wellness technician receives the dog and performs a wellness exam. Once complete, the dog is transferred to the bather. Upon completion of the bath, the dog is moved to the drying station and a message is sent notifying the client. Upon completion of the drying phase, the dog is transferred to the groomer, and the client is notified. During the grooming phase, the client is notified at certain moments throughout the grooming process. Once the grooming is completed the dog is transferred to holding and the client is notified. SALES PLAN Forecasted revenue is based on information provided by the franchisor. The owners estimated a more conservative level of $285,285 for Year 1. This figure is based on multiple revenue streams listed below with their respective percentage of total sales. Revenue is projected to increase by 45% from year to year. Expenses are estimated to grow by 10% yearly. The cost of sales includes direct labor and goods. These costs are projected to fluctuate with sales. Grooming Services 73% Bathing Services 17% Add-on Services 6% Retail Sales 4% Add-on services will allow for more sales. Based on the findings of the wellness exams completed, everything can drive the pet parents to add extra services. The franchise’s technology will achieve this through digital marketing, a referral program with other companies of local industry, grassroots campaigns, referrals from customers, famous groomers campaigns, be involved in community social events to the software system where they can schedule appointments, select the services, add on, make a down payment, and track the process. Once in the salon, a technician will meet and greet the customers, and verify everything is clear according to the pet parent's expectations, for the first visit a groomer will be present at this moment or if the pet parent needs something specific. For 95% of the time, the grooming is the same as the previous sessions. Once the grooming session is in the last steps, the tech sends an SMS to the pet parent to pick up the dog, 15-20 ETA. To close the service the wellness technician will give the pet parent feedback on the session and rebook the next one according to breed characteristics or the pet parent's desires. Marketing Plan Well Groomed Pets uses its proprietary technology that automatizes the operation of the stores, one of the modules is called Bella, and it’s responsible for getting and re-scheduling appointments. So, the manager can focus on two fields to get new leads with online and traditional advertising, and strong dedications to referrals mainly Veterinarians and rescues. The owners will use tools like Yelp, Google Ads, Waze Ads, Instagram, Nextdoor, and others for online advertising. The franchisor provides training on using these tools and getting higher results. For traditional advertising, they will develop dog park flyers and postcard sessions, car magnets, participation in local events, and referral programs. I am a 20-year retired veteran. I am a 100% T&P service-connected disabled vet and I know what it is like to be down and out. The only companion homeless vets have are their dogs. I know my dog has saved me several times. I can relate to other vets. I want to take this opportunity to help other vets in need. It sounds crazy to provide wellness and grooming services for homeless vet's dogs, but when that dog is the only thing that truly loves you unconditionally and will never judge you. It is more than a dog. If I can in some small way help my fellow Brother and Sister's best companions healthy and take one thing off their plate that they do not have to worry about, then I want to do it.
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Self Identified Competition
Competition Competitors are split in some fields, the biggest companies are focused on retail and do grooming as a secondary activity, medium companies can do a normal or advanced grooming performance, but they have a model where they have administrative and operational responsibilities for the groomer, so the productivity isn’t as good as they need. Small companies are focused on the grooming process, but pet owners ask for more than that. Well Groomed Pets’ focus is not only on the best cuts and the safest and most compassionate grooming experience available but also added value of the following. • Wellness exams in which we take care of the pet family members. • Live reports to pet parents throughout the process. • Constant training in regular and exotic grooming by our celebrity groomers. • Proprietary technology to handle appointments, groomer’s performance, commissions, and marketing. • Get and retain the best groomers. • Dogs’ happiness and behaviors. • Use natural Hydra products. • Monthly training with the AKC. • AKC certification for groomers and stores. • A support team with different skills in service for the franchisees. Competitors For McAllen territory and surroundings, there are a good quantity of grooming salons, some with good ratings, they are well constituted, but there are others that just don't have good reviews. A few Petco and Petsmart were found in this area as major players but focused on the retail aspect mainly in pet food, treats, toys, and similar. In this city, a well-known franchise system did not open yet, that’s why the importance of Well Groomed Pets is the first franchise company only focused on pet health and grooming is needed. The research shows us the competitors have a mix of services related to dog grooming, but the real focus and being the best in only grooming will make the pet parents come to us. Well Groomed Pets stands out from its competition by providing pet owners with a regular wellness exam during each grooming session. The results of the exams will be shared with the pet owner veterinarians after each session, providing them with up-to-date health conditions of the dog with the goal of early diagnosis of possible health conditions. Pet owners will be able to see the progress of their pets about their well-being as grooming sessions go by, identify that the staff is trained by the best and most qualified persons such as famous groomer Tristan Ranson, and others, and participate in the AKC lead trainers. And, for the store owners’ point of view is based on the tech to have the ability to operate multiple locations, automatization, and control of the cashflow for the store owner, the system promotes upsells from the result of the wellness exams, controls the KPI of each member revenue, promote and fill up free spaces in groomers agendas.
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