DBA Zelin Johnson Companies | Application Preview
DBA Zelin Johnson Companies is applying for government grants to enhance its capacity through professional development, marketing, and financial improvements. The funding will also support partnerships in education, mental health, and social services.
The business plan includes efforts to improve service accessibility and affordability for schools and nonprofits while developing a five-year strategic plan to expand its service offerings. The goal is to explore scalability and sustainability to better meet client needs.
The rationale for approval lies in the significant achievement gaps and racial disparities present in Minnesota. The services provided by Zelin Johnson aim to address these inequities through community-based strategies and evidence-based practices. The company focuses on tailored training and resources that foster equitable support systems for children, enabling organizations and schools to collaborate effectively with parents.
While competition exists among education and mental health consultants, the industry demonstrates a collaborative spirit aimed at equity rather than direct competition. Other businesses, such as KIPP Consulting, KWST, and Hope Consulting, may secure larger contracts, but there is a supportive network among service providers.
Zelin Johnson's competitive advantage stems from over 25 years of proven results, strong relationships with schools and organizations, and a trustworthy reputation cultivated through effective teaching and advocacy. This track record positions the company strongly in the market, reinforcing its commitment to closing achievement gaps.
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General Information
Business Registration Number: 473174291
Location: Minneapolis, MN, United States
Length of Operation: 11plus
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Build capacity through professional Development, marketing and communications, improve financial model & cash flow and extend additional support services to community partners in education, mental health and social services sector.
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Business Plan
Build marketing and technical assistance to make services more accessible and affordable to school & nonprofit clients, expanding services to meet client needs and explore scalability and sustainability of the business to reach more clients and service areas )which includes a 5-year strategic plan.) MN has some of the largest achievement gaps and worst racial disparities in the nation. The training, consultation and coaching services I provide aim to disrupt persistent inequities. With strategies rooted in community based solutions and both evidence and research based approaches; we are getting results that help organizations and schools partner with parents to support the whole child and ensure the have an equitable support system. I can offer tailored training, assessments, evaluations and coaching to meet the individual needs with unique resources that close gaps.
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Self Identified Competition
In education, early childhood education and mental health consultants tend to work collaboratively and cooperatively then competitively because we are unified in our commitment to equity and closing gaps. Other sole proprietors and LLC’s with 2-3 staff are often able to land larger long term contracts then I can. In particular KIPP Consulting, KWST and Hope Consulting. However, we generally support each other and collaborators. I have a 25 plus year track record of proven results based on data and targeted metrics. I hold authentic relationships with schools, organizations and staff who know my brand, learn from my teaching style and curriculum and count on my advocacy and leadership and most importantly trust me.
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Contact Applicant
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