To & From Florals LLC | Application Preview
To & From Florals LLC is seeking government grants to support its growth and profitability, relying solely on self-funding for current expenses. The grant funding will be allocated towards various initiatives, including paid marketing, local flower planting, upgrading supplies and fixtures, part-time help as the business grows, covering fees for local farmers' markets, and managing LLC fees and tax preparation.
The company's business plan emphasizes building brand awareness through marketing and grassroots efforts to expand its customer base. Future plans involve forming partnerships with local farms to explore flower trends, developing store partnerships, and, in five years, launching a branded To & From Flowers boutique. Additionally, the business intends to invest in digital commerce and shipping solutions, which may be funded after securing the grant.
Reasons for funding approval include the business's high taste level, minimal local competition, support for sustainable agriculture, and being a female-owned enterprise. There is potential for acquisition by a larger company.
The competition consists mainly of traditional floral shops like Bernie's Floral Shop and Cheswick - Oakmont Floral, which cater predominantly to weddings and funerals with products that may not be locally sourced or trend-focused. Rootspring Farm is a local business that grows flowers and sells arrangements, but its focus on digital marketing gives it a competitive edge.
To & From Florals LLC stands out due to its higher taste level, appeal to diverse demographics, focus on everyday occasions instead of just holidays, and commitment to local sustainable sourcing without a physical retail presence.
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General Information
Business Registration Number: 92-2406346
Location: Oakmont, PA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
Currently all expenses have been self-funded (no financing). Funding usage will allow for growth and profitability. Specifics include; *Paid marketing efforts *Local flower planting *Supplies and fixtures to elevate arrangements *Potential part-time help as business expands *Cover participant fees to local farmer's markets *Payment of LLC fees and tax preparation
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Business Plan
Brand awareness growth is pivotal to expand customer base. This will be driven through marketing activities and grass-roots initiatives. Additional distribution methods - store partnerships and in year 5, own branded To & From Flowers boutique. Partner with local farms to explore flower trends. Invest in Digital Commerce* Invest in shipping solutions * *both items not mentioned previously in how to spend the funds, with the hopes of self-funding once a grant is awarded. High taste level Little to no local competition Supports sustainable agriculture Supports female owned/operated company Potential to be acquired by larger company
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Self Identified Competition
Bernie's Floral Shop - Very traditional arrangements and services, catering primarily to weddings and funerals. Product is most likely not locally sourced and not trend relevant. Currently has a brick & mortar location, offers delivery service and digital commerce. Family owned and operated for over 60 years. Cheswick - Oakmont Floral - Very traditional arrangements and services, catering primarily to weddings and funerals. Product is most likely not locally sourced and not trend relevant. Currently has a brick & mortar location, offers delivery service and digital commerce. Rootspring Farm - Avonmore PA - Local farm that both grows flowers which is sold at local markets and has the ability to sell their arrangements directly to clients. Strong digital and marketing presence and functionality. Provides delivery service. Higher taste level Relevant to all demographics (competitors cater to older clientele) Focused on every day occasions versus specific holidays/events Focused on local & sustainable sourcing Do not have a physical presence Do not have a digital presence
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Contact Applicant
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