Fresh Charisma | Application Preview
Fresh Charisma is seeking government grants to enhance its business operations and customer engagement. The funding will be directed towards upgrading the company’s website, improving its design for better user interaction, and hiring a marketing and campaign manager for product launches. This investment aims to position Fresh Charisma as a competitive player in the market.
The business plan includes transforming from a small home-based operation to a prominent retail store in metro Little Rock. The vision is to create a smart retail clothing environment that integrates technology with an enhanced customer experience. Unique aspects of the store will include geofenced access to exclusive content and individualized storytelling for each apparel item, connecting customers to the brand's cultural significance.
The proposal highlights Fresh Charisma's mission to bridge cultural divides and promote unity through fashion. The brand emphasizes inclusivity and aims to inspire self-love and positivity within the community. The application also acknowledges competition from established brands like Nike and Ralph Lauren, but underscores Fresh Charisma's commitment to innovation and open expectations, believing that these qualities will set it apart in the streetwear industry.
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General Information
Business Registration Number: 85-1113875
Location: Alexander, AR, United States
Length of Operation: 1 year
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
I would like to have funding to upgrade the things to make the company run on autopilot with customer transactions. Starting with the look and feel of the website, having more designs made with tangible representation for better engagement! Hiring marketing and an campaign manager for each release. This will give us cutting edge in our particular market and demographic of consumers!
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Business Plan
We want to go from a small home business to a metro store front where technology meets customer experience. Where content can only be accessed via geofencing in the store location and also each item of apparel has its own unique story on why it’s important to the culture and brand! Metro Little Rock would have a smart retail clothing store with emphasis on customer experience Culturally we are here to bridge the gap between the elites and the have nots. Fashion is a way to have all walks of life support something that can bring people together and unify a us as one nation under God. With Fresh Charisma we are fresh as air and we are radical in our approach to make IG the best ideas by listening to the people, because ultimately we create to captivate people
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Self Identified Competition
Nike, Ralph Lauren, The Marathon Clothing Co. these companies are leading the industry in street wear all are stylish and have tried and tested data. We are on the verge of doing collaborations all these company’s in the future. We don’t have any limitations! We don’t have a ceiling we have open and honest expectations. We want to provide a life style that can influence self love, believing in yourself, promoting influence, and sparking inspiration in the people we cultivate.
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Contact Applicant
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