Reformation General Contracting LLC | Application Preview
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General Information
Business Registration Number: 84-2738208
Location: Kettering, OH, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: $100k to $250k
Open to Loans: YES
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Funding Usage
1. **Debt Relief**: $52,101 to clear your immediate debts and stabilize your financial situation. 2. **Staff Investment**: $180,000 to cover the cost of hiring an accountant, a project manager, an office assistant, and marketing representation for one year. This does not include salespeople who are paid on a commission basis. 3. **Contingency Fund**: An additional 10% to 20% of the total amount to cover unexpected expenses or challenges that may arise. This would equate to approximately $23,210 to $46,420. The total grant request, therefore, would be around $255,311 to $278,521. This amount would not only provide immediate financial relief but also give you the resources necessary to hire staff and grow your business. Remember, while you may request a certain amount in a grant proposal, the awarding body will ultimately determine the amount they're willing to provide. Make sure to justify each expense and explain how the funds will be used to strengthen your business and promote growth.
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Business Plan
**Year 1: Stabilization and Planning** The immediate priority will be to clear the existing debts and stabilize the financial situation of the company. We'll use the grant funds for debt relief and invest in hiring an accountant and a CPA to help resolve outstanding tax issues. With these professionals' assistance, we will develop a comprehensive financial plan, including a structured payment plan for taxes. We'll also invest in key staff members like a project manager, office assistant, and marketing representation to streamline operations and boost marketing efforts. **Year 2: Streamlining and Marketing Expansion** With a stabilized financial condition, the focus will be on streamlining operations and expanding our marketing efforts. We will refine our project management processes and customer service efforts for efficiency and quality improvement. Additionally, the expansion of our marketing efforts should attract new residential clients and strengthen our market position. We'll also explore partnerships with insurance companies for potential client referrals. **Year 3: Business Expansion and Market Penetration** By Year 3, we expect to see substantial growth in the client base due to previous years' efforts. With improved financial health, we will explore business expansion opportunities such as extending our service offerings or geographic expansion. We will also further penetrate the existing market, aiming to become the go-to service provider for roofing, siding, and gutters in our current areas of operation. **Year 4: Diversification and Technological Advancements** With the business firmly established, we will consider diversifying our service offerings and implementing technology to improve operations. This could include home improvement services beyond roofing, siding, and gutters, and tech solutions to enhance project management, customer service, and sales operations. **Year 5: Sustainability and Future Growth** In the final year of this plan, we'll focus on sustainability and setting the stage for future growth. We'll invest in staff training and development, and refine our business model based on the lessons learned in the previous years. We'll also develop a plan for the next five years, focusing on maintaining steady growth and evolving with the industry changes and customer needs. It's important to note that a growth plan is a living document and will need to be revisited and adjusted regularly based on business performance, market trends, and other influencing factors. Furthermore, it would be advisable to seek professional help in creating a detailed, tailored growth plan. 1. **Experience and Expertise**: My roots in the industry run deep. I learned the ropes from my father, beginning with roof installations when I was just 14 years old. Fast forward to today, at 37, I've honed my skills, both practical and aesthetic, over the years. My journey took a turn in 2005 when I started selling in Louisiana post-hurricane. Since then, I've become adept at providing tailored roofing, siding, and gutter solutions for my clients, backed by a keen eye for design. 2. **Niche Focus**: My business thrives in a specialized niche - roofing, siding, and gutters. By concentrating our expertise, we offer high-quality, customized services, gaining a competitive edge in the market. 3. **Residential Market**: We've honed our focus on the residential market, a segment teeming with opportunities. The constant demand for home improvement services in this sector provides us a stable foundation for consistent growth. 4. **Financial Turnaround Potential**: Despite current financial challenges, I've been proactive in resolving these issues. My commitment to improving our financial health, coupled with the grant proposal and detailed growth plan, offers a clear path to financial stability and future expansion. 5. **Growth Plan**: I've charted a robust 5-year growth plan that is strategic and offers potential for substantial returns on investment. It details measures for financial stabilization, business expansion, deeper market penetration, service diversification, and sustainability. 6. **Commitment to the Business**: My dedication to this business is unwavering. As the business owner, I am not just the brain but also the muscle behind the operations. My hands-on approach has given me a deeper understanding of the nuances of this business. 7. **Track Record**: Customer satisfaction is my topmost priority. I strive to maintain transparency and detail in all my projects, ensuring that customer expectations are met every single time. I firmly believe that open communication and thorough documentation are crucial in our line of work. 8. **Team**: Currently, I'm a one-man army, supported by the external marketing services of Webrunner media. But I'm ready to expand my team. I believe in harnessing the potential of the right people in the right roles, and I'm confident that with the right team, my business can reach new heights. As for the exit strategy, while I haven't given it much thought yet, my primary focus is on building a robust, profitable business that delivers value to its customers and stakeholders. Investing in Reformation General Contracting LLC is not just about putting capital into a business. It's about supporting a vision, a commitment, and a long-standing expertise that aims to make a difference in the home improvement industry. I'm inviting you to be a part of this journey. Let's build something remarkable together.
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Self Identified Competition
Reformation General Contracting LLC operates in an industry with a significant amount of competition, mainly due to the sheer number of roofing companies. The barriers to entry in this sector are quite low, making it easy for various businesses to offer roofing services. The increased popularity of roofing, especially in the past 15 years due to storm damage and insurance claims, contributes to the crowded landscape. The industry is not dominated by a few large players but rather a multitude of small to medium-sized businesses. High profit margins, particularly in insurance claim work, further fuel competition. However, within this crowded market, three companies stand out due to their size, local presence, and market penetration: 1. **Feazel**: Established in 1988, Feazel is a major competitor, commanding a significant share of the market with annual revenue around $20 million. They offer roofing, siding, gutters, and windows services, catering to both residential and commercial markets. Their market presence is extensive, and their reputation is reinforced by good business ethics and philanthropic activities. 2. **Drytech**: A locally concentrated competitor, Drytech has an excellent local presence, especially in the areas served by Reformation General Contracting. They leverage a strong marketing strategy and appealing visual branding to attract clients. Additionally, their military givebacks strengthen their community ties. 3. **Solid Rock Roofing**: A long-standing player in the industry, Solid Rock Roofing maintains a busy schedule and has secured several large contracts with apartment complexes. This suggests that Solid Rock has established lasting relationships and a good reputation within the residential and commercial markets. These companies, along with the large number of smaller competitors, make the roofing industry a highly competitive environment. Despite this, Reformation General Contracting has the potential to thrive through strategic growth, improved operational efficiency, and increased market presence. As the founder of Reformation General Contracting, my aim is more than just to offer quality construction services. The name of my business itself was inspired by a deep-rooted desire to uplift and add value to the communities I serve. Not just through improving the physical landscape with high-quality roofing, siding, and gutter solutions, but also by inspiring aspiring entrepreneurs with my story. I am passionate about transforming, or "reforming", the communities I work in. This includes helping homeowners improve their properties with quality renovations and helping the local economy by creating jobs and opportunities. Beyond this, what sets my business apart from the competitors includes: 1. **Personal Touch and Dedication**: I'm dedicated to providing a level of personalized service that bigger companies often cannot. Being involved in every project, I ensure top-notch work and exceptional customer service. 2. **Extensive Experience and Expertise**: Having worked in this industry for over two decades, I have a deep understanding and knowledge in roofing, siding, and gutter solutions. This allows me to handle intricate projects and deliver excellent results. 3. **Design Insight**: My strong flair for design enables me to offer unique and visually pleasing solutions, improving the curb appeal and overall value of my clients' properties. 4. **Transparent Communication**: I firmly believe in maintaining complete transparency and detailed communication with my clients. This approach ensures that clients stay informed about their projects, including any unexpected issues that might arise during construction, fostering trust and customer satisfaction. 5. **Ethics and Quality**: My business rests on a strong ethical foundation and a commitment to delivering high-quality work. I treat every project as a testament to these values. 6. **Future-Oriented Approach**: Unlike many competitors, I'm invested in the future of my company. I'm actively seeking funding and planning for expansion, demonstrating my commitment to growing and enhancing my business. I envision Reformation General Contracting as a beacon of positive change and growth in my community, and every project we undertake is a step towards realizing that vision.
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