Milotis Enterprises | Application Preview
Milotis Enterprises is seeking government grants to support growth after experiencing challenges during the Covid pandemic. The funds will help ensure employee salaries are met and bills are paid, particularly after facing increased costs and limited assistance from their landlord.
The business aims to expand by opening multiple locations, transforming the traditional supplement store experience. The founder, driven by personal struggles with self-image and weight, wants to create a welcoming environment where customers can seek advice, gain knowledge, and find the right products for their health and fitness goals. Over nearly three years in operation, the business has faced difficulties but remains committed to its vision.
Competition includes established brands like GNC, local competitor Five Star Nutrition, and online retailers such as Amazon, which often offer lower prices. The founder believes that an exceptional customer experience can set Milotis apart, as customers are willing to invest more for personalized service and guidance.
Their competitive advantage lies in offering top-of-the-line products and high-quality smoothies while prioritizing long-term customer relationships over individual sales. By fostering positive experiences, they hope to ensure customer loyalty and encourage word-of-mouth referrals. This financial support is crucial for stabilizing the business and allowing it to thrive.
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General Information
Business Registration Number: 81-2593026
Location: Cedar Park, TX, United States
Length of Operation: 3
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
We would love to grow the business, but after the 2020 year with the Covid pandemic, we are trying to ensure that our employees and bills are paid. We didn't get much help from our landlord, and also were hit with a NNN increase and invoice, that is due by EOY
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Business Plan
Ideally, I would love to have several locations. We provide a plethora of knowledge, and exquisite customer service, with the goal to change the image of the standard supplement store. Many locations would allow us to cover a much wider audience, and help many more people move toward achievement of their fitness and health goals. I grew up in a small school, where I was one of 30 students in a class. I was the most overweight of the students, and after the first time I was teased for my weight, it changed me. I began to see myself as different, and not good enough. That formed a belief, that I have struggled with ever since. It translated into my adult life, and while I have since lost the weight, and geared my life towards fitness, I have always struggled with self image. I do know the amazing mental transformation and confidence that comes from feeling and looking your best, and I knew that I wanted to build my life around helping other people achieve that feeling. I have been to supplement stores in the past, where I was uncomfortable, sold items I did not need or understand how to use, and felt extremely frustrated when leaving. My goal is to change that image, and create a welcoming space where people can ask questions, gain knowledge, and find products that they actually need. We have been at it almost 3 years now, and it has been quite a journey. I have been blessed to have met some amazing people and several new life long friends. However, it has been a bumpy road, and this year has certainly not helped. While we have been surviving, the dreams of growth and more locations, have been thrown off course, and are hard to keep alive. We have been searching for some financial help that can get us on the positive side of the curve, and keep our staff and bills paid. I believe if the customers are stocked up and happy, and getting the results, and more importantly the feelings they are looking for, we can thrive!
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Self Identified Competition
GNC is the nationwide brand most people associate with supplements Five Star Nutrition is our closest competitor in proximity, and they have many locations. Amazon....Unfortunately they sell many supplements, and have the best prices, sometimes better than our vendors. My plan to fight that battle has always been customer experience. People are willing to pay more to have a positive face to face interaction where they can get all their questions answered. Our products are the top of the line, and our smoothies are the best people will have, but I have always aimed to be different than any competitor through customer service and loyalty. I believe that building a life long relationship is FAR more important than a single sale. We want to dominate any conversation about fitness or supplementation that and of our customers have with friends and family. If everyone has the best experience, they will not only continue to return, but will share that with everyone they know.
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Contact Applicant
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