Black Sugar Organics | Application Preview
Black Sugar Organics is applying for government grants to support its shift from salon services to online retail in response to the decline in business due to Covid-19. The funding will be used to purchase inventory, including bottles, product ingredients, and labels, as well as sanitation supplies and to enhance the website.
The business plan focuses on leveraging social media platforms like Facebook, Instagram, and YouTube to expand reach. Additionally, there are intentions to collaborate with local businesses to distribute products.
The application emphasizes that Black Sugar Organics was founded to meet a community need for affordable all-natural hair and body products. By approving the funding, the government would be facilitating access to these products, benefiting not only Black Sugar Organics but also other local small businesses involved in selling them.
In terms of competition, Black Sugar Organics acknowledges brands like Melanin Hair Care, Canvas Beauty, and Mielle Organics, all of which share a similar mission. However, the unique competitive advantage lies in the commitment to serve customers who typically lack access to such products, highlighting a more inclusive target market.
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General Information
Business Registration Number: The Natural Hair Loft
Location: indianpolis, IN, United States
Length of Operation: 8
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
Due to the decline in business in the salon because of Covid-19 I am focusing more on my online retail business. I am needing the money to purchase more inventory such as bottles, Product Ingredients, labels. Also sanitation supplies, and a better Website.
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Business Plan
I plan on growing my business by taking advantage of social media platforms. Such as Facebook, Instagram, and Youtube. I also plan on reaching out to local businesses to sell my product as well. Black Sugar Organics was created out a need in my community. Using all Natural Hair and Body products is a luxury that many aren't able to afford. By investing in Black Sugar Organics your not only investing into BSO your investing into a community! Giving them a chance to experience affordable all natural hair and body products. You will not only be investing into BSO but you will also be investing into to other small local businesses who will be selling this product!
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Self Identified Competition
Melanin Hair Care- This is another all natural hair and body care brand started by a mom! Canvas Beauty- This is another all natural hair brand started by a hair stylist. Mielle Organics- This Brand is also a Indiana based company. So the 3 brands I listed I have a lot in common with. Im a mother, who is a hairstylist, and I live in the great state of Indiana! But the one thing I would say is different about my brand from the others is my target customer. I really want to target people who don't normally have access to all natural, and organics products !
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Contact Applicant
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