Wickd Fitness Company | Application Preview
Wickd Fitness Company is applying for government grants to stabilize and expand its operations. The requested funding will help complete their business plan, purchase new equipment, enhance their facilities, and hire part-time marketers to facilitate growth. The company aims to open more locations across the state and nation, offering specialized equipment typically found only in high-end gyms.
The gym operates 24 hours a day, catering to the diverse schedules of its members, which sets it apart from competitors in the area. Wickd Fitness emphasizes creating a flagship brand that promotes fitness accessibility through its unique programming and content.
The founder has a personal mission rooted in overcoming challenges such as PTSD and physical injuries through fitness, and it’s their goal to inspire others to improve their health. While competition exists in the form of Planet Fitness, Salt Shack Fitness, and Strive, Wickd Fitness differentiates itself by providing a wider range of services, including group programming and specialty offerings, all while fostering a strong set of company values. The company champions transformation in its members' lives, focusing on community service and personal growth as core principles.
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General Information
Business Registration Number: 822191430
Location: Hanover, MA, United States
Length of Operation: 6-10
Number of Employees: 1-10 Employees
Annual Gross Income: $100k to $250k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
The funding will be used to stabilize and expand our current business. We previously were accepted for $70,000 from the SBA for an EIDL loan from the 2020 pandemic. Before the funds could be released, the SBA ran out of funding. This money will be used to finish our business plan the way we intended, getting some new equipment, improving and finishing our space and to employ part-time marketers in order to grow the business. With this growth, we plan on expanding to more locations across the state and country.
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Business Plan
We plan to expand to more locations and offering more specialized equipment. Our gyms offer equipment only typically offered in high end membership gyms ($250+/month). We recognize in today's world, people want to train at all different times of day which is why we are open 24 hours/day. There are very little if any other gyms in the area offering what we do. Becoming a local flagship brand will help us expand Wickd to communities all over the world with our programming and fitness content. I opened my first business at 19 years old with the intent on helping the community and population take better control of their health via fitness. I have overcome so many personal battles, PTSD diagnosis, asthma, spine and ACL injuries, all through fitness and training. It is my mission to share the benefits of consistent exercise with as many people as possible and help them to become happier, healthier and stronger.
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Self Identified Competition
Planet Fitness offers 24 hour access at many locations. Salt Shack Fitness (Hanover, MA). Strive (Duxbury, MA). Planet Fitness offers a much cheaper solution than what we provide. As a result, they do not have the equipment and expertise that we offer. Many customers join our gym because it fit their needs better. Salt Shack and Strive are two examples of local gym companies that offer a similar service to us. However, they do not offer all the services that we have which are 24 hour access, group programming and specialty services (nordic spa, boxing, yoga, personal training). They may offer one or two but not all of them. They also do not appear to have the same company values which are extremely important and ingrained in what we do. We believe in creating 180s in members lives by helping them overcome self-limiting beliefs and weaknesses. We live and teach this by, doing the right thing-always, developing a growth mindset, having gratitude, and working hard. Our time on this Earth is borrowed and the rent that is due every day is our service to others.
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Contact Applicant
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