Del Pueblo Marketing, LLC | Application Preview
Del Pueblo Marketing, LLC is seeking government grants to enhance its platform by launching a CTV music channel. The funding would be used for operational development and marketing efforts, leveraging the owner's expertise and resources to make this initiative a reality.
The business plan involves growing the initial channel and generating revenue, which would enable the company to attract clients interested in creating their own channels under Del Pueblo's management. The goal is to establish a network of 4 to 5 CTV channels.
The request for funding is underscored by the owner's extensive experience in the CTV sector, particularly in the Hispanic market, where they have successfully launched multiple music channels for Canela Media. This background provides confidence in the ability to develop channels independently, utilizing existing contacts and content providers.
Competitive analysis shows that the applicant has previously collaborated with major industry players like Vevo and GoDigital. However, Del Pueblo stands out by offering a unique channel concept that caters to niche audiences, specifically focusing on Latin Oldies and classic Regional Mexican music videos, filling a gap in the current market.
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General Information
Business Registration Number: 8 3- 2 2 8 5 7 5 2
Location: Long island City, NY, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
I would use the money to invest in my own company’s platform to develop a CTV music channel, build the operation and provide marketing support. I have the resources and knowledge, would need the grant support to make it a reality.
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Business Plan
Once I see the growth in my channel and revenue generated, I already have interested clients in developing their channels under my wing and would create a network of 4 to 5 channels I can distribute in CTV platforms. My experience in the CTV environment has permitted me to successfully launch channels for other platforms in the Hispanic space, including 8 music channels in Canela Media. Instead of creating channels for others, I have the knowledge, contacts and content providers to build my own.
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Self Identified Competition
The great thing about my competitors is that I have worked with all of them. - Vevo - Canela Media - GoDigital/mitu My business is different because with my experience I really do understand what the audience wants and combine various elements that work into one experience that does not exist in the market. In my case, I will develop a CTV channel that features Latin Oldies and classic Regional Mexican music videos.
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Contact Applicant
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