Batter Up Bakery | Application Preview
Batter Up Bakery is seeking government grants to support essential improvements and expansions within the business. The funding will be allocated towards building repairs, upgrading and replacing equipment, employee training, and purchasing supplies.
The bakery's business plan includes extending operating hours, forming new business-to-business contracts, broadening its product offerings, and potentially opening a second location or a mobile food truck.
The rationale for grant approval hinges on the bakery's strong 10-year track record of successful operation, which includes navigating significant challenges without relying on COVID-era funding. Instead, the business adapted its model during the pandemic and now aims to shift towards a more profitable trajectory while increasing staffing. With the region recently designated as a UNESCO heritage site, the bakery is poised for growth and wants to capitalize on anticipated tourism increases.
In terms of competition, Batter Up Bakery faces only one other scratch bakery in the county, Cream N Sugar Cafe, which is smaller and offers fewer products. Their main competitor, White's Bakery, primarily sells pre-made items and has a drive-thru, while Grind House Cafe also focuses on pre-made offerings with a smaller scale.
Batter Up Bakery's competitive advantage lies in its unique, long-established scratch recipes that date back to the 1970s. The bakery has honed these recipes over the years, attracting customers from all over Southern Ohio and beyond. Additionally, they provide a variety of options catering to different dietary needs, such as gluten-free and dairy-free offerings, further enhancing their appeal in the market.
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General Information
Business Registration Number: Batter Up Bakery
Location: Leesburg, OH, United States
Length of Operation: 6-10
Number of Employees: 1-10 Employees
Annual Gross Income: $100k to $250k
Annual Gross Expense: $100k to $250k
Open to Loans: NO
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Funding Usage
Building repairs, equipment upgrades and repairs, equipment replacement, employee training, supplies.
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Business Plan
Extending hours of operations, establishing new business to business service contracts, expanding product line/offerings, opening a second location or mobile food truck. We have a proven track record. We have operated successfully for over 10 years through very difficult circumstances and managed to survive, even thrive. We did not take any COVID funding but instead adapted our business model and product offerings to make it through the pandemic and subsequent years on our own. We would now like to again shift our business model to a more profitable direction and be able to add employees. Our region is part of a recent UNESCO heritage inscription and there is a future of unprecedented growth on our horizon. We want to be prepared for the tourism growth that is predicted.
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Self Identified Competition
Only one other bakery in our county bakes from scratch. They are called Cream N Sugar cafe and are located 10 minutes East. They are much smaller in scale and offer a lot fewer products. They also offer coffee and tea. Our main competitor, White's Bakery, is located 20 minutes South. They offer pre-made frozen and mix-made donuts, cakes, cookies and beverages. They have a drive-thru. Grind House Cafe is located 10 minutes East. They offer only pre-made frozen then baked donuts, breakfast items, and beverages. They have a double drive-thru but are much smaller in scale and have fewer products offerings. We own scratch recipes that have been used since at least the 1970s. The recipes are tried and true. They came from a bakery that was run by 3 brothers in Washington Court House, Ohio for over 30 years. People come from all over Southern Ohio and even other states to get our donuts. Our cakes, cookies, frostings and fillings are also made from scratch. Our team spent several years perfecting our from-scratch recipes. We offer gluten free, dairy free, egg free, and other allergy friendly options as well.
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Contact Applicant
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