Red's Real Ranch | Application Preview
Red's Real Ranch is seeking government grant funding to enhance its marketing efforts and facilitate the production of its Ranch Seasoning product. The business aims to build a targeted audience, focusing on kids, college students, and stay-at-home parents, by utilizing social media platforms like Facebook and Instagram to generate anticipation for its product.
The funds will be allocated to refining advertising strategies, creating engaging online content, and managing the production of packaging and ingredients. With an initial focus on establishing a presence on Amazon, Red's Real Ranch plans to expand its reach through other social media channels. The owner believes that securing this funding will enable a strong entry into the market, essential for the success of a new business.
The first year will prioritize marketing and advertising to build a following and establish the brand. The goal is to transition into an LLC in the second year if projected sales goals are met. The applicant acknowledges competition from major brands like Hidden Valley, McCormick, and Kraft but emphasizes the unique advantage of creating a product made with love and without preservatives, which sets it apart from these larger corporations.
The competitive edge lies in the personal touch and transparency of the ingredients, with a commitment to quality over profit. The brand's philosophy of "Ranch made with love" reflects its dedication to providing a superior seasoning product that resonates with consumers. The funding will play a crucial role in bringing these plans to life.
-
General Information
Business Registration Number: 3-20761-9316-1
Location: Fort Worth, TX, United States
Length of Operation: 4 months
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
-
Funding Usage
The funds that I'm requesting would immediately allow me to push marketing advertising to the next level at far reaching more people on my Facebook page and website www.redsrealranch.com. Once we have built the audience that we were targeting (Kids- College students - stay at home moms/dads) for this builds the anticipation for my product. Also, upon receiving the funds requested, I can immediately go into production of my product (labels, bottles, ingredients creating online video content etc). Within the first month of releasing my product on Amazon, I plan on expanding my brand to other platforms such as Instagram. These funds will help tremendously with building a decent following on Instagram runnings more creative content ads, commercial, audio commercial etc. If I get a approve for the amount requested this would allow me (as a brand new business owner) to get off to a really strong start in launching my product into the Amazon market. As a new business I want to get off to a strong start in this new journey I'm taking. The funds requested would allow me to build my own brand into this world. with a clean fresh, fast start.
-
Business Plan
First year, for a any brand new business on any market it's all going to be about marketing and advertising as much as possible because your trying to build and expand and the way best way going about that into today marketing in ecommerce economy definetly has to be with the social media platform ,which is what I currently doing (facebook: Reds real Ranch). As I build my following from website facebook and other online outlet for advertising, I'm going to slowly incorporate my brand into all possible forms of social media while providing the best product of Ranch Seasoning available on the market. I want to build a Brand and not just a Ranch Seasoning Company. Second, year if everything goes according to me receiving the funds requested that hot launching pad should launch my brand through to the next level of business ownership. If my business reach sales as projected by the second year I would want to turn my business into an LLC (Limited Liability Company) and continue the success through out the years to come. I have everything planned out Now this is why I'm reaching out for the requested amount So I could put my plans into full action marketing advertising, online media video content etc.
-
Self Identified Competition
My First competitor is Hidden Valley Ranch the grand goliath of them all. This company has been dominating the Market for years. Being that my Seasoning doesn't contains all of the extra preservatives/ chemicals I will have the advantage over them in that area. My second Competitor is McCormick is another behemoth of a company to dominate with success in this industry. My Ranch Ranch Seasoning will give me the advantage being that I'm not a corporation and my Ranch isn't made in a factory its made at home with love. My third competitor is the one and only "Kraft". This is a another corporation that is and has been one of the key leaders in this field. I would never forget that at one point in time all of my competitors started out just like me and I can become just as big and keeping with integrity of my Seasoning intact. I'm not a corporation that who whole goal is profit, profit, profit with any concerns of compromising the integrity of their Seasoning. You can easily identify all of my ingredients in my seasoning without any confusion of each individual item. Can my competitors say the same? I make my Seasoning with love and care that's why I put on my logo "Ranch made with love" because I truly care about my consumers. I wanted to make a flavorful, honest, loving Seasoning. Can my competitor say the same that true love went into every bottle. If anything is done with love and care you WILL ALWAYS get a better product.
-
Contact Applicant
Subscribe to our Administrator Dashboard to gain full access to this application. Learn More
