WowTowel LLC | Application Preview
WowTowel LLC is seeking government grant funding to boost its inventory for a highly successful product and to allocate a small portion for advertising. The company plans to hire an experienced employee focused on wholesale ordering to significantly expand its market reach.
Having been in business for nearly 13 years, including five years in Pennsylvania and seven in Florida, the owner has in-depth knowledge of the target client base. Originally positioned in the beach towel market, WowTowel has successfully transitioned into the high-end boating community, attracting clients with luxury boats. The company is receiving numerous requests for wholesale orders and aims to capitalize on this demand.
The WowTowel product is particularly geared towards families and mothers, providing a solution for sun protection and safety from melanoma by allowing users to position the towels with beach umbrellas. Strong endorsements from notable media, including Parents Magazine and the NBC Today Show, bolster the product's credibility. There is also a growing demand for additional colors, indicating potential for back orders.
The business is exploring future collaborations with Layton Umbrellas, which could enhance visibility on beaches. Additionally, a new product line, the Twister game WowTowel, has been proposed and is expected to be profitable.
In terms of competition, the owner emphasizes that WowTowel's quality and functionality surpasses rivals, particularly highlighting MonsterTowel.com’s microfiber product, which lacks the absorbency and design features of WowTowel. The unique double-sided terry-looped cotton construction, combined with large corner pockets and a center hole for umbrellas, provides a competitive edge focused on customer satisfaction and family use. Notably, WowTowel boasts positive testimonials with no recorded complaints, further reinforcing its market position.
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General Information
Business Registration Number: 46-3601453
Location: Boynton Beach, FL, United States
Length of Operation: 8
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
Raising capital for inventory of very successful, desired product with small amount for advertising.
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Business Plan
Hiring experienced wholesale ordering employee to massively expand our product. Entering my 13th year with this business (5 years at TML Gold, LLC in Pennsylvania from 2008-2013 with 7 years in Pompano Beach, Florida) I have a fantastic knowledge of WHO is my client base. What started as a beach towel has migrated into the high-end boating community of Baja, Donzi, and Fountain $500,00-plus boats whose owners absolutely love our WowTowel. This is a vast market to tap into. Further, we have been getting a lot of wholesale ordering requests and looking to expand into this space. Further, our WowTowels are designed towards concerned mothers with their families so that they can utilize their WowTowels with a beach umbrella to block the hot, overhead sun and assist with melanoma protection. With this in mind, we have many mother bloggers who swear by our WowTowel along with an endorsement from Parents Magazine and NBC Today Show which was featured on June 17, 2017. Further, we are receiving a lot of customers who want colors not in stock at present time. We can easily create a lot of back orders. Also, I am in recent talks with Layton Umbrellas, who are the best in the world, for future collaborations. This could end up being WowTowels on beaches along with their umbrellas and beach chairs. Further, I have been given the go ahead to create the Twister game WowTowel which can be very, very lucrative. Lastly, just take a look at all of our amazing, positive testimonials with ZERO complaints. You read that right, ZERO complaints.
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Self Identified Competition
Truthfully, there is no honest competitor that comes close to our quality and absolute functionality that others do not have. The closest competitor would be MonsterTowel.com who has a 10 foot square beach towel made of microfiber as if you were a car to be wax buffed. Our WowTowels are double-sided terry-looped cotton for absorbency of water away from your body. Microfiber does not do that. Our product is the best in the world! Double-sided terry-looped cotton designed for water absorption and removing the sand off your body for total relaxation. Plus 4 large corner pockets lined with high-end cloth and seals with Velcro for your personal belongings and beach stuff. Our product is designed for families to stay together at over 7 feet square and with our unique, center hole design to be used in conjunction with a beach umbrella to block the hot, overhead sun which helps protect from melanoma. Our competitors use cheap microfiber that does not absorb properly and do not offer a center hole design or 4 very large corner pockets like WowTowel does.
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Contact Applicant
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