Mill's Beauty Supply LLC | Application Preview
Mill's Beauty Supply LLC is seeking a grant of $20,000 to enhance its operations by acquiring essential inventory, furniture, fixtures, and office equipment. The business aims to boost annual sales by 3% through regular reviews of its sales and marketing strategies, ensuring that its campaigns are effective and potentially introducing new ones.
The company plans to strengthen its community presence by establishing at least five partnerships per month through Business-to-Business opportunities, which will help to increase revenue. Additionally, Mill's Beauty Supply intends to launch mobile store services, allowing them to reach a broader customer base and explore new markets with the goal of expanding into a national chain.
In terms of market opportunity, Mill's Beauty Supply aims to create a comprehensive shopping experience for customers in Killeen, targeting the lucrative $15 billion ethnic beauty market. The company has identified a competitive advantage over local boutique retailers by offering a wider selection of high-quality products and unique in-store experiences, including demonstrations of hard-to-find items.
By positioning itself as a leading supplier of affordable beauty products, Mill's Beauty Supply aspires to ensure customer satisfaction and loyalty, ultimately paving the way for significant growth in the market.
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General Information
Business Registration Number: 803763066
Location: Harker Heights, TX, United States
Length of Operation: 0
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
Mill’s Beauty Supply is requesting the amount of $20,000. These funds will be used to purchase inventory, furniture, fixtures, office equipment, etc.
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Business Plan
Mill’s Beauty Supply goal is to increase annual sales by 3% by re-evaluating sales and marketing strategies quarterly. These assessments will identify if current campaigns are effective and/or if new ones should be implemented. Mill’s Beauty Supply will grow the business by developing local relationships. The goal is to acquire and/or maintain at least 5 partnerships per month through Business-to-Business opportunities sought to increase monthly revenue and to strengthen community ties. Mill’s Beauty Supply would like to expand operations by offering mobile store services as an extension of the flagship store. The mobility will allow us to reach more customers in other areas and assess the viability of other markets; eventually expanding into a national chain. Mill’s Beauty Supply will focus on creating a one-stop, full-service shopping experience for the consumer market in Killeen with products and equipment from various lines. The ethnic beauty market is a 15 billion-dollar per year business. The African-American population in the U.S. is 41.8 million. That equates to $215 annually per capita.
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Self Identified Competition
We have identified two market competitors within our targeted area as boutique-sized mom and pop styled retailers. With the implementation of our competitive edge service offerings, in addition to the limited selection of products from competitors, we are poised for instant market share and gradual significant success. Mill’s Beauty Supply goal is to establish itself as the leading supplier of affordable high quality over-the-counter products in Killeen. By creating an ideal shopping experience for consumers who are looking for obscure hair products, coupled with in-store demonstrations, Mill’s Beauty Supply will be accessible and efficient in its overall customer experience to ensure customers are happy, pleased and informed about their hair and beauty purchases.
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