Benoit Enterprise LLC | Application Preview
Benoit Enterprise LLC is seeking government grants to commercialize a line of ready-to-drink (RTD) cocktails inspired by Haitian culture. The funding will be used to partner with a beverage development company to create a unique flavor profile and ensure compliance with regulatory requirements, such as T.T.B registration. They plan to collaborate with distributors and a marketing firm to execute a go-to-market strategy, outsourcing production to a co-packer and managing back-office operations with a third-party service provider.
The marketing plan focuses on generating awareness through both online and experiential tactics. Online strategies include leveraging social media platforms like Instagram, YouTube, and TikTok, along with engaging influencers to promote the brand. Offline, the company intends to replicate successful tactics from brands like Red Bull by using student ambassadors to host small events on college campuses to create buzz around the product. The aim is to immerse potential customers in the brand experience and drive interest through memorable interactions.
Post-awareness, Benoit Enterprise aims to guide interested consumers toward purchase options, focusing on customer support and relationship building after sales. They plan a targeted marketing campaign in South Carolina to test critical business components and gather feedback for continuous improvement.
The application highlights a significant opportunity in the RTD cocktail market, emphasizing the brand’s unique attributes, such as its Haitian cultural ties and aesthetic appeal. Benoit Enterprise targets ambitious, early-stage professionals looking for innovative flavors that enhance their social standing. The brand plans to differentiate itself from competitors like High Noon, Cutwater, and White Claw by focusing on product quality, unique storytelling, and visually appealing packaging.
Benoit Enterprise believes this unique blend of cultural inspiration, innovative marketing, and high-quality products offers a compelling reason for funding, positioning them to capture a niche market segment while aligning with current consumer trends.
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General Information
Business Registration Number: 88-362-1566
Location: Columbia, SC, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
The first step in commercialization is to create a commercial formulation of our beverages. We will partner with a beverage development company to develop the flavor profile and ensure that our product meets the highest standards in taste and quality. In addition, our partners will also provide unit economics and complete all necessary regulatory paperwork for T.T.B registration. Once we have our formulation, we will establish agreements with key partners to bring our product to market. We will work with distributors with a proven track record to ensure our product reaches our target market. Also, we will partner with a marketing firm to implement our go-to-market strategy. We will outsource the production of our product to a co-packer and establish a back-office contract agreement with a third-party service provider to handle inventory, shipment from co-packer to distributors, and accounting. With our product developed, key partnerships established, and back-office operations in place, the final stage will be to launch a targeted test marketing campaign in a specific region (South Carolina) to test some of the critical components of our business, such as our value proposition. We will work with our marketing partner to implement our strategy and gather data on its viability and effectiveness. We aim to establish brand recognition and drive sales growth, positioning our brand for long-term success in the highly competitive alcohol industry.
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Business Plan
Awareness and Interest: When creating awareness for our brand, we have devised a comprehensive approach targeting online and offline audiences. For our online marketing efforts, we leverage the power of popular social media platforms such as Instagram, YouTube, and TikTok to reach our specific target audience with visually avant-garde content that highlights our unique selling proposition. A brand that is creating new flavor structures while elevating the status of our customers through our emphasis on aesthetics. To this end, we will collaborate with marketing firms to develop a robust social media presence emphasizing design to showcase our brand's superior quality. Additionally, we will engage with popular social media influencers to promote our brand to their followers, showcasing our cocktails in their posts to emphasize their quality. In addition to our online strategy, we will implement experiential (guerrilla) marketing tactics to create excitement and interest in our brand offline. Inspired by Red Bull's early marketing tactics, we will have student brand ambassadors host small, targeted events on college campuses to showcase our RTD cocktails to potential customers in a memorable way. We plan on creating events in targeted areas with forms of marketing that rely on unconventional and inventive displays to elicit wonder or shock and can be especially effective for driving publicity organically. Our ultimate goal is to create an immersive and engaging customer experience that highlights the taste and quality of our RTD cocktails while also being unconventional and memorable to increase its reach for new customers organically. Evaluation: During the events aiming at raising awareness, to shorten the period between interest and assessment of the product, we will make sure that plenty of samples are readily available and also more information, such as our online presence or nearest retailers carrying our brands. Purchase, loyalty, and advocacy: Once customers become aware of our brand and evaluate our products, the next step is to lead them to purchase points such as e-commerce platforms, retail stores, or our website. After a customer has made a purchase, it is essential to focus on after-sales. Includes customer support, feedback gathering, and establishing a relationship with the customer. We will launch a targeted test marketing campaign in a specific region (South Carolina) to test some of the critical components of our business, such as our value proposition. We will work with our marketing partner to implement our strategy and gather data on its viability and effectiveness. We aim to establish brand recognition and drive sales growth, positioning our brand for long-term success in the highly competitive alcohol industry. Given information on the performance of our campaign, we will continuously monitor and update our approach to our segment to improve performance and scale the business to other geographical locations. Investors should consider investing in our venture because we offer a unique opportunity in the ready-to-drink cocktail market. Our focus on providing exceptional products with a strong emphasis on Haitian culture-inspired aesthetics and storytelling sets us apart. We aim to cater to a specific segment of ambitious, early-stage working individuals who seek prestige, recognition, and novel flavors. Our strategy aligns with the desire of our target customers to enhance their self-esteem and status through their beverage choices. With an emphasis on unique product quality, intellectual properties, and trade secrets, we aim to fulfill these psychological and aesthetic needs and introduce new flavors. By investing in us, investors can be part of a venture that caters to an underserved segment, aligns with key consumer trends, and promises to create a brand with a strong emotional connection to customers.
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Self Identified Competition
1. High noon, Premium (High quality, high price): The brand was launched in 2019 by E. & J. Gallo Winery, one of the world's most extensive wine and spirits companies. The cocktails have a 4.5% alcohol by volume (ABV) and are gluten-free. They are packaged in 12-ounce cans and are sold in four-packs and singles. One of the unique selling points of High Noon is that their cocktails are made with real vodka, unlike many other canned cocktail brands that use malt or other spirits. 2. Cutwater is a San Diego-based spirits company founded in 2016. Their product line includes a variety of spirits such as vodka, gin, rum, whiskey, and liqueurs. They also offer canned cocktails that feature their spirits, such as a Spicy Bloody Mary, Margarita, Paloma, Vodka Mule, and Gin & Tonic. Their canned cocktails are available in 12-ounce cans with an alcohol by volume (ABV) range of 7-13%. 3.White Claw has become a popular beverage choice for those seeking a low-calorie, gluten-free alternative to beer and wine. Its products taste crisp and refreshing and are typically sold in 12-ounce cans. The brand offers a range of flavors, including black cherry, mango, watermelon, and grapefruit. The alcohol content of White Claw ranges from 4.5% to 5%, depending on the flavor. Our brand is for young, ambitious customers who crave new experiences and value aesthetics. Unlike other R.T.D. cocktail brands that do not meet these needs, we've created a brand that showcases our Haitian heritage through uniquely crafted cocktails, engaging storytelling, a focus on aesthetics, and world-class design reflected in the product's packaging and presentation, as this can help readers visualize the brand's unique selling points. We use guerrilla marketing and event promotion tactics to introduce our customers to exciting new flavors we've protected through intellectual properties and trade secrets. Our brand will help our customers stand out and elevate their status.
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Contact Applicant
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