Shed Productions | Application Preview
Shed Productions is seeking a total of $10,000 in government grants to enhance their music production and marketing efforts. The budget outlines several key areas of investment:
1. **Music Production and Content Creation ($1,100)**: Funds will be used for necessary upgrades to home studio equipment, content creation gear like microphones and cameras, and investing in music production.
2. **Music Marketing and Promotion ($4,600)**: This includes a substantial budget for social media advertising, digital PR efforts to secure press coverage, playlist promotion, and advertising for music videos.
3. **Customer Relationship Management (CRM) System ($500)**: Investment in a CRM platform will help to manage fan engagement and mailing lists.
4. **Music Distribution and Licensing ($1,000)**: Funds will cover costs for music distribution services, registering with performing rights organizations, and exploring licensing opportunities for media.
5. **Collaborations and Networking ($1,200)**: This section allocates funds for musical collaborations, attending industry events, and participating in online music courses.
6. **Merchandise and Branding ($600)**: Budget for designing merchandise and investing in branding services to create a strong visual identity.
7. **Contingency Fund ($800)**: This is set aside for unexpected expenses or opportunities.
8. **Analytics and Tracking Tools ($200)**: Maintaining a budget for tools to monitor marketing effectiveness.
9. **Legal and Business Expenses ($300)**: Funds will support legal consultations for contracts and business registration.
The business plan emphasizes clear goal-setting, content variety to engage audiences, and a focus on maximizing online presence through marketing strategies. Shed Productions highlights a strong track record, achieving nearly 10,000 streams for a single release in just four months and the founding of an LLC for a record label at the age of 20.
In arguing for grant approval, the applicant underscores unique talent in their area, professionalism, relatable marketing expertise, and comfort with social media, collectively setting them apart from other artists. Their competitive edge lies in a strong drive and a positive approach to collaboration rather than competition, believing this mindset benefits their long-term success.
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General Information
Business Registration Number: Shed Productions
Location: Cromwell, CT, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
1. Music Production and Content Creation ($1,100) Upgrade Equipment: Invest in any necessary equipment or software upgrades for your home studio ($500). Probably less as I have everything completely necessary. Content Creation Equipment: Allocate a smaller portion for equipment like microphones and cameras ($100). 2. Music Marketing and Promotion ($4,600) Social Media Advertising: Allocate more budget for targeted ad campaigns on platforms like Instagram, Facebook, and TikTok ($2,000). Digital PR and Promotion: Continue to allocate funds for a publicist or PR agency to secure press coverage and interviews ($1,000). Playlist Promotion: Maintain the budget for playlist pitching services to get your music on popular playlists ($500). Music Video Promotion: Maintain the budget for promoting your music videos on platforms like YouTube and Vimeo ($500). 3. Customer Relationship Management (CRM) System ($500) Invest in a CRM platform to manage your fanbase, mailing list, and engagement. Platforms like Mailchimp, HubSpot, or ConvertKit are good options. 4. Music Distribution and Licensing ($1,000) Use a music distribution service like DistroKid or TuneCore to release your music on major streaming platforms ($300). Consider registering your music with a performing rights organization (e.g., ASCAP, BMI) for potential royalties ($200). Explore opportunities for licensing your music in films, TV shows, and commercials, and set aside a budget for submission fees ($500). 5. Collaborations and Networking ($1,200) Allocate more funds for collaborations with other musicians, producers, or songwriters ($700). Attend music industry events, conferences, and local networking events to build connections ($400). Invest in online music courses or workshops to improve your skills and knowledge ($100). 6. Merchandise and Branding ($600) Design and produce merchandise such as T-shirts, hats, or stickers to promote your brand ($400). Invest in branding and graphic design services to create a unique and recognizable visual identity ($200). 7. Contingency Fund ($800) Increase the contingency fund to have a larger buffer for unexpected expenses or opportunities. 8. Analytics and Tracking Tools ($200) Maintain the budget for analytics and tracking tools to monitor the effectiveness of your marketing efforts and adjust your strategy accordingly. 9. Legal and Business Expenses ($300) Consult with an entertainment lawyer to handle contracts, licensing agreements, and copyright matters ($200). Register your music business and obtain any necessary permits or licenses ($100). Total Budget: $10,000
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Business Plan
1.Set and demolish clear goals, constantly posting, releasing music, and building my brand. Changing up my content and of all types to keep viewers engaged, expand my audience by collaborating with local artists. 2. Use all the strategy's at my disposal to maximize my online presence. Engage with fans, send out emails, heavily invest in marketing. I will perform at shows, try to get my music into tv shows, movies, clubs, video games, look for a booking agent, keep up with trends, collaborate with brands, seek constant feed back from everyone from fans, to mentors. 3. Most importantly, I will adapt to whatever is thrown my way and believe that I will succeed. The talent I have discovered in my area is unmatched along with my hard work and dedication to the art of production complementing each other have granted me attention already in area in just 5 released singles. I am extremely driven, and reach almost every goal I set out to achieve, when no one thought I would hit 10,000 streams on one of my earlier releases, I got 9,000 in just 4 months. I have pivoted from learning production, to opening my own LLC for a record label, to now applying for grants at just the age of 20, I have a strong influence on the main demographic because I'm so relatable as I'm basically the same age as them. I have a good grasp on marketing, and I'm very good at quickly learning and retaining valuable information, so I'm very excited diving into the marketing pool, and very confident in my product. There is so much that sets us apart from the average artist, and it all appears on film, and is released to the public.
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Self Identified Competition
I like to say I don't have competitors, I keep positive and befriend everybody I can because I know it will always benefit in the long run. The biggest one is drive and professionalism. My dad owns his own business. I know what it takes to be successful and that is so much more important to me than all the hard work that is in the way. I don't even see it as hard work, it's just things that I HAVE to do, not optional, so I make it fun. That is something most artists don't attain, and I like to think it makes me part of a small percentile of artists. This is what really drives me and makes me think I'm so set apart. We also have an edge because we are very comfortable around the camera, and we are not scared top be on these social media platforms.
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Contact Applicant
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