Renu Laser | Application Preview
Renu Laser is seeking government grants to fund the hiring and training of a new technician, acquire a new device, and manage increased rent requirements. The business has invested significantly in marketing and SEO, resulting in notable growth in its first year at the current location. The strategic plan includes several key steps: building the current location's capabilities, establishing partnerships with local businesses, implementing creative advertising strategies, maximizing service packages, and potentially expanding to new locations.
The applicant emphasizes their innovative approach in a competitive market filled with medspas that often feel clinical due to their medical oversight. Renu Laser distinguishes itself by fostering a welcoming environment and prioritizing client comfort over sales. This focus on trust—both between the business and its clients, as well as within the team—has resonated with customers who appreciate the approachable atmosphere.
Renu Laser faces competition from established medspas like Genesis Medspa and Springs Aesthetics, but believes its unique marketing strategy and commitment to client comfort give it a competitive edge. The goal is to continue carving out a niche in the market by providing cutting-edge treatments and exceptional customer experiences.
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General Information
Business Registration Number: Renu Laser
Location: Colorado Springs, CO, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
This money will be used to hire and train another technician, the purchase of a new device, and also providing a smooth transition into building up to the new rent requirements.
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Business Plan
I have invested countless hours and much of the businesses income into marketing, advertising, and seo. As our first full year in this location comes to a close, I can say that we have certainly grown. I hope to continue to market myself and business creatively, bringing cutting edge treatments and technologies to the Springs, and to continue to grow my team. We have previously looked at acquiring other med spas and if this location works that will still be on the horizon. Step 1 continue to build this location, train and maintain staff Step 2 partner with other local businesses with shared clientele to create foothold in the area Step 3 creative advertising strategies giving the perception of omnipresence Step 4 maximize packaging and one stop shop offers Step 5 build or acquire new location and repeat process There are many medspas in the Springs area but I continue to be innovative. Most of the locations here are ran by doctors and therefore feel like doctors offices. I have tried through marketing and social media channels to be more approachable and have therefore tapped a market that is unaware that most of these treatments are an option until they find me. I always my clients, of all the offices here, why did you select ours for your treatment, and more often than not, it is because we go to great lengths to ensure comfort on the front end rather than a sale. Trust is everything, whether that trust from the client to me, or the trust I empower my team with to treat the client, it’s the most important.
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Self Identified Competition
Genesis medspa - similar equipment, has been in the Springs area for 10+ years Springs Aesthetics - Known for body contouring, ran by doctors Purelee Redefined - closest to our space, not competitive on technology but has a good presence and has been in the area longer The way I market is truly what sets me apart from my competitors. Laser can be intimidating so often I do things to help clients feel at ease. Whether that’s a demonstration or becoming the skin fairy for instagram, I do what I can to help them feel right at home.
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Contact Applicant
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