KEKO, Inc. | Application Preview
KEKO, Inc. is seeking government grants to boost its advertising budget and provide a bonus to employees affected by challenges in a competitive industry that often undervalues cleaning services. The business aims to expand its client base by targeting local markets and leveraging referrals from satisfied customers.
KEKO, Inc. believes in delivering top-tier residential and commercial cleaning services to busy North Carolinians who lack the time or energy to maintain their spaces. The company positions itself as a professional service provider, akin to electricians or plumbers, emphasizing the importance of recognizing the value of their expertise rather than just competing on price.
With over 15 years of industry experience, the owners are committed to growing the business through local referrals. However, they face competition from established companies like Merry Maids and newer businesses like CLYNNing Hands, which effectively utilize social media for promotion. Additionally, former associates have started a competing venture, creating further challenges in managing schedules.
KEKO, Inc. distinguishes itself through its dedicated workforce and the high regard clients have for their services, often referring to them as "life savers." Many new clients are relocating to Greenville to work for the MrBeast organization, further increasing the potential for business growth in a market that values their offerings.
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General Information
Business Registration Number: 2425792
Location: Greenville, NC, United States
Length of Operation: 6-10
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
To increase advertising budget to grow client base. To provide a one time bonus to employees who are negatively impacted by our difficulty to grow in a competitive industry which is undervalued by some.
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Business Plan
To advertise to the local market and provide needed services. To build the client base by gaining referrals from satisfied clients. We provide the highest quality of residential and commercial cleaning services to North Carolinians who invest their time into their job and families and do not have the time or energy to maintain their home. Our goal is to make people’s lives easier so they have time for more important things than cleaning their house. We strive to increase business productivity by maintaining clean and efficient commercial locations. However, many consumers do not recognize the value of our services. Many potential clients want to set their own prices or pay minimum wage. But we consider ourselves to be professionals providing quality service as would any other contractor, such as electricians or plumbers, whose prices are never set by the consumer, but are relative to the value of the services they provide and the expertise of the contractor. Our owners have over 15 years of professional experience, wanting to take the business to the next level. We build our business based on customer referrals to keep things local and manageable.
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Self Identified Competition
Merry Maids of Greenville provides quality services and runs an efficient corporation, setting their prices accordingly. CLYNNing Hands is a small business who is thriving using coveted social media to promote their services among many other similar companies and receiving public reviews from satisfied clients. Crystal Clear Cleaning is comprised of former associates who were partners in our business for many months but were unhappy with our policies and procedures and decided to go their own way, now vying for the same clientele. This has left our schedule difficult to manage. Our founders are dedicated workers, striving to be experts in their field. Many of our clients call us “life savers” because of the value they place on the services we provide. Many of our clients are new to Greenville, working for the MrBeast organization and being relocated to our area to support the entertainment and philanthropic organization whose headquarters resides here and employs hundreds of Greenville residents to satisfy the largest fan base of any US-based content creator.
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