Bodhisattva | Application Preview
Bodhisattva Beauty is applying for a $20,000 government grant to enhance its impact in promoting holistic wellness and ethical beauty practices. The funding will be used for strategic growth initiatives aimed at expanding their reach.
The business has outlined a comprehensive evaluation strategy to measure its success. Key metrics include sales growth, website traffic, community engagement on social media, customer feedback, and the effectiveness of educational content. They will also assess the impact of partnerships and collect qualitative feedback through testimonials and influencer insights. This data-driven approach will guide ongoing improvements, ensuring alignment with customer values and community needs.
The application emphasizes Bodhisattva Beauty as a mission-driven business, founded by Jacqueline Briggs, whose passion for holistic wellness fuels the brand's commitment to sustainable and ethical beauty practices. Targeting consumers aged 25 and above who prioritize conscious living, Bodhisattva aims to build a strong community through educational initiatives, social media engagement, and partnerships.
In a competitive landscape with brands like Bare Minerals and Kat Von D Vegan Makeup, Bodhisattva's unique edge lies in its inspiring founder, a relatable single mom dedicated to fostering positive change in the beauty industry and advocating for the well-being of both individuals and the planet.
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General Information
Business Registration Number: 202358312979
Location: Encino, Ca, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $500k to $1M
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Budget Narrative: We are seeking a grant of $20,000 to support the growth and impact of Bodhisattva Beauty. This funding will enable us to achieve our objectives, expand our reach, and promote our holistic wellness and ethical beauty practices mission.
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Business Plan
EVALUATION ANALYSIS Practical evaluation is crucial to measure the impact and success of Bodhisattva Beauty's initiatives in promoting holistic wellness and ethical beauty practices. Our evaluation approach will encompass quantitative and qualitative methods to assess our activities and outcomes. Key Evaluation Metrics: Sales Growth: Tracking the increase in product sales and revenue will gauge the effectiveness of our marketing efforts and the resonance of our products with our target audience. Website Traffic: Monitoring website traffic, including unique visitors, page views, and session durations, will provide insights into the effectiveness of our online presence and content. Community Engagement: Evaluating the level of engagement on our social media platforms, including likes, shares, comments, and user-generated content, will indicate the strength of our community. Customer Feedback: Gathering customer feedback through surveys and reviews will help us understand customer satisfaction, identify areas for improvement, and measure the alignment of our products with their values. Educational Impact: Assessing the reach and engagement of our educational content, such as blog posts and webinars, will indicate the effectiveness of our efforts in raising awareness about holistic wellness and ethical beauty practices. Partnerships and Collaborations: Tracking the success of our partnerships with wellness experts, influencers, and organizations will measure how we effectively reach new audiences and expand our community. Qualitative Evaluation: Customer Testimonials: Gathering qualitative feedback through customer testimonials and success stories will provide deeper insights into the impact of our products on individuals' well-being and beauty routines. Influencer Feedback: Engaging with influencers and collaborators to gather their perspectives on our products and mission will offer valuable qualitative insights and endorsements. Community Interaction: Monitoring interactions within our online community and analyzing the types of discussions and conversations will help us understand our message's level of engagement and resonance. Continuous Improvement: Evaluation findings will inform strategic decisions and drive continuous improvement. By analyzing the data collected, we will identify strengths, areas for enhancement, and opportunities for innovation. This iterative process ensures that our initiatives remain relevant and practical. Bodhisattva Beauty is a mission-driven venture promoting holistic wellness and ethical beauty practices. Our founder, Jacqueline Briggs, is passionate about fostering positive change in the beauty industry and inspiring individuals to prioritize their and the planet's wellbeing. We aim to create a lasting impact on individuals ' lives and the environment through our core values of holistic wellness, ethical beauty, empowerment, sustainability, community and connection, and education and awareness. We are determined to offer vegan, natural, and nontoxic beauty products that align with conscious consumers' values. Our target market, encompassing individuals aged 25 and above who prioritize conscious living, holistic wellness, and ethical choices, serves as the foundation of our community. We intend to engage this community through a comprehensive dissemination strategy that includes educational content, social media engagement, partnerships, and customer advocacy.
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Self Identified Competition
Bare Minerals Kat Von D Vegan Make Up Jacqueline Briggs is the visionary founder of Bodhisattva Beauty. With a deep passion for holistic wellness and ethical beauty practices, Jacqueline's journey to create Bodhisattva Beauty was inspired by her experiences and a commitment to positive change. Her background in wellness coaching and dedication to empowering individuals to make conscious choices is the driving force behind the organization's mission. A relatable single mom is the founder who creates inspiration and change throughout the world.
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Contact Applicant
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