AM Authentically Me | Application Preview
AM Authentically Me is seeking government grants to support the growth of its holistic and alternative healing business. The funding will be used to cover personal expenses, enhance community connections, and promote the business through marketing materials and participation in local wellness events. Additionally, funds will support the launch of group activities in collaboration with a local business and initiate healing retreats planned for summer 2024.
The business aims to generate income through increased visibility and client engagement. Although there are promising partnerships on the horizon, the current lack of funding is restricting potential growth. Since the demand for holistic healing has surged since the onset of COVID-19, AM Authentically Me aims to fulfill the community's desire for natural methods of healing, offering a unique blend of mental health and alternative services.
Competition is minimal in this niche market, primarily consisting of reiki practitioners and massage therapists. AM Authentically Me’s competitive edge lies in its diverse services, which include sound healing, life coaching, chakra healing, eco-healing, and various group classes. With nearly a decade of experience in mental health and a proven curriculum for all offered services, the business focuses on accessible healing options that empower clients to implement holistic practices in their daily lives, ultimately enhancing their well-being.
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General Information
Business Registration Number: 93-3305514
Location: Kaukauna, WI, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
I will use these funds to pay myself, and all of my expenses listed on the previous page, while I continue to make connections in the community, spreading the word of my services and educating clients and the community on the holistic and alternative healing modalities my business offers. I would like to be able to buy a table and chairs and professional marketing materials to be able to attend local wellness fairs and events to promote my business face to face in the community. I will need many supplies for groups that I will be starting with another local business in early 2024. I also want to start healing retreats in early summer of 2024 and will need funding to help those get started. The lack of funding is currently holding my business back from potential growth and would benefit my business immensely.
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Business Plan
Once I can get the word out about my business, the income from clients, groups, and retreats will be able to support my business. The issue now is funding to be able to make my business known in the community and to help bring those clients in. There are partnerships in the works, but they won’t start until early 2024. Holistic and alternative healing has shown an increase in demand since COVID hit in 2020. People are looking for alternative ways to heal their mind, body, and spirit in natural and safe ways. My services offer this, as well as a new approach to mental health care, preventative health and mental health services, relaxation, stress relief, and more. There are not many places for people to seek these services, and many of the services I offer are spread out as added services to other businesses services, for example sound healing with a massage service. My business offers unique alternative healing and mental health modalities in one place, so the client can customize exactly how they want to heal.
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Self Identified Competition
My business is a new niche, so there are not many competitors out there. If I had to choose I would say reiki practitioners and massage therapists. My services offered, which include: Sound Healing Life Coaching & Mentorship (a form of counseling) Chakra Healing Eco-Healing Groups/classes on the above and more I have used all of these myself and in job positions I’ve had over the last 8 years. I’ve watched clients and friends heal in ways they never knew they could. I have been in the mental health field for almost a decade and I have curriculum for all of my services and practices that has been developed and modified over these years. My services are unique, affordable, and easy for clients to implement into their daily lives. My goal is to help people heal in ways they didn’t know of or didn’t have access to education on, and feel the benefits of their healing on a daily basis.
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Contact Applicant
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