Kenney Financial Inc. DBA Deka Lash | Application Preview
Kenney Financial Inc., operating as Deka Lash, is applying for government grants to support its working capital needs while striving for profitability. The funds will be allocated towards marketing efforts through Google, Facebook, and Instagram ads, as well as forging partnerships with local businesses to enhance brand visibility. An emphasis will be placed on hiring and training staff to ensure excellent customer service.
The owner highlights the franchise's commitment to providing high-quality services to women across the United States, fostering confidence and empowerment through their lash offerings. Deka Lash has built a solid reputation within the beauty community, and the owner is dedicated to maintaining high standards. Additionally, the franchise has made significant contributions to local charities and plans to continue this support once operational.
In a competitive landscape that includes brands like Amazing Lash, Lash Lounge, and Cherry Lash, Deka Lash aims to differentiate itself through superior customer service and education. The commitment to the health of clients' natural lashes sets them apart from competitors who may prioritize aesthetic results over long-term care. This focus on gradual, responsible application ensures clients receive the safest and most effective service available.
-
General Information
Business Registration Number: 813588154
Location: Newport Beach, CA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $250k to $500k
Annual Gross Expense: $250k to $500k
Open to Loans: NO
-
Funding Usage
I plan on using this to help with working capital needed to keep the stores running until they are above water (profitable).
-
Business Plan
I will be spending money on Google, Facebook and Instagram ads, along with finding local businesses to partner with to bring in the awareness of our brand. I am in the process of hiring/training my team so they are ready to provide the best possible customer service and experience for our clients. The Deka Lash franchise provides top quality service and results to women across the US. I am one of the franchise owners of the company, and I hold myself and my team to the highest standards. We have a solid reputation in the beauty community for our work and the experience clients have with us. We are about women, and empowerment. While it may sound silly, but when women are confident in the way they look, they feel their best, and are their best self. We provide lashes, but really we are selling confidence and an experience. Our franchise as a whole has donated hundreds of thousands of dollars to local charities, and once we are up and running, I plan on being a part of our communities as well to help schools or local charitable events in need of a sponsorship or some gifts for an auction.
-
Self Identified Competition
Amazing Lash, Lash Lounge, Cherry Lash. There are several other places that provide lashes, everyone from reputable lash salons to hole in the wall places to an individual artist doing the work out of their home. We know competition is out there, which just means we need to make sure we do lashes and service better than anyone else. As mentioned above, we have a great reputation across our studios across the country. We focus not only on providing top quality work and service, but also educating our clients and our artists. Not everyone has lashes that are healthy enough for lash extensions.. while most places will put as many extensions as possible for the picture perfect results, but this can damage your natural lashes to where they won't grow back for some time. We make sure we only put extensions on lashes that are healthy enough for an extension, and if there are gaps between, we try our best to put a wider extension on in order to cover that gap.
-
Contact Applicant
Subscribe to our Administrator Dashboard to gain full access to this application. Learn More
