Koselig Nook | Application Preview
Koselig Nook is applying for government grants to establish a unique nighttime teahouse that serves as a community hub focused on mental wellness and personal growth. The grant funds will be used to create a cozy ambiance, invest in high-quality tea and supplies, promote the teahouse through marketing, and host wellness programs and events. The business aims to build a welcoming environment that encourages connection and relaxation.
The operational plan includes achieving a customer base of at least 460 per month in the first year, generating first-year sales of $194,400, and maintaining a gross margin of 58 percent. To support operations, Koselig Nook will hire one or two part-time employees.
The founder, a middle-aged immigrant woman, shares a personal journey of resilience and passion for community building, sparked by her experiences of hardship and the joy of bringing people together. She envisions Koselig Nook not just as a place for tea, but as a vibrant venue for live events, workshops, and creative programs, filling a gap for social spaces, especially after the isolating effects of the pandemic.
Koselig Nook stands out as the only after-dark teahouse on the East Coast, offering a Japanese-inspired design that contrasts with traditional European tearooms in the area. Its unique focus on community interaction and holistic wellness sets it apart from competitors. The application seeks funding to turn this vision into reality, aiming to create a warm, inviting space for individuals to recharge and connect.
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General Information
Business Registration Number: 93-4682382
Location: Coatesville, PA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
With the grant money, I aim to kickstart my teahouse venture, Koselig Nook, by allocating funds strategically across essential areas. A significant portion will be dedicated to creating an inviting and cozy ambiance, ensuring that the physical space embodies the warm and welcoming atmosphere I envision. Additionally, I plan to invest in quality tea varieties and associated supplies, prioritizing both diversity and excellence in the offerings. A portion of the grant will be allocated to marketing initiatives, helping spread the word about Koselig Nook and building a strong community presence. Lastly, I intend to allocate funds for wellness programs and events, promoting mental and emotional well-being within the community. This holistic approach aims to establish Koselig Nook as not just a teahouse but a genuine hub for connection, relaxation, and personal growth.
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Business Plan
1. Operational Success: ○ Operate a successful tea house entertainment service experience, maintaining a high standard of customer satisfaction. ○ Employ one or two part-time employees during the first year to ensure smooth operations and exceptional customer service. 2. Customer Acquisition: ○ Acquire a minimum of 460 customers per month in the first year of operation, focusing on building a loyal customer base through effective marketing and service. 3. Sales Target: ○ Achieve first-year sales of $194,400, implementing strategic marketing initiatives and providing unique offerings to attract customers. 4. Financial Management: ○ Maintain an average gross margin of 58 percent, ensuring efficient cost management and sustainable profitability. In my life's story, interlaced with threads of resilience, passion, and dreams, there's something I'm excited to share. It's about my journey as a middle-aged immigrant woman with a dream to build more than just a teahouse – a place that's a sanctuary for community and mental wellness. My journey started when I had to leave my homeland due to a political crisis. When I arrived in the United States, I faced the challenge of starting fresh in a new place with a different language and surroundings. Despite the difficulties, I kept going, working hard to build a life in this new world. In the early 2000s, the birth of my daughter sparked a new chapter—one where dreams of enchantment and shared joy unfolded. With minimal resources, I founded a tea dress-up party business, a haven where children could transform into princesses and princes, sipping tea and reveling in the magic of make-believe. I didn't stop there; driven by a belief in the importance of manners, I organized table manners workshops, striving to instill in children the art of etiquette and the joy of serving a table. The 2008 crisis unfortunately put a stop to that dream, but the flame of passion remained latent. That moment arrived two years ago when my daughter visited a night-time teahouse in California. The experience brought a mix of emotions, reigniting my passion for entertaining and bringing communities together. The COVID-19 pandemic and its restrictions on socializing with strangers have highlighted the need for spaces that bring people together. Therefore, the time feels right to resurrect the dream—a place to revive the spirit of community. Now, I stand before you with a vision—Koselig Nook, a nighttime teahouse that transcends the ordinary. More than just a social entertainment service, Koselig Nook is a haven of live musical performances, events, and educational services. It's a 'Third Place,' distinct from home and work, prioritizing comfort and coziness to cultivate connections between individuals who might not otherwise cross paths. Our mission is rooted in the values of inner wellness and self-development. Koselig Nook is not just a place to sip tea; it's a space where people can recharge, discover themselves, and relish life's moments. We offer workshops, classes, and programs in wellness, meditation, and creativity, fostering an environment that promotes not only joy but personal growth.
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Self Identified Competition
Tea Houses Distant miles Location Evening hrs Taste if Britain 20.2 Wayne PA Close at 5pm Orchard Tea Room 14.4 Thornton PA Close at 5pm Chaikhana Chai 11.2 Kenneth Square PA Close at 2:30pm No Direct Competition: Positioned as the sole after-dark teahouse on the East Coast, we enjoy a unique niche with no direct competition. This exclusivity sets us apart and allows us to cater to a diverse audience seeking a distinct evening experience. In an area saturated with traditional European style upscale tearooms, the closest being 11.2 miles away, Koselig Nook's Japanese-inspired design and community-centered approach creates a welcoming haven for individuals seeking a holistic experience. With no direct competitors on the East Coast, Koselig Nook redefines the teahouse concept
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Contact Applicant
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